The increasing role and impact of social media and digital marketing strategies determined the urgent need for businesses to excel in building an online presence. The program is designed for students who are looking to advance their careers in digital marketing and branding.

It facilitates and supervises students’ progress in strategic marketing and managerial expertise in this particular field. The selection of modules aimed to provide the graduate with core digital knowledge, skills, and marketing competencies required by employers.

Graduates are expected to step into holding professional roles in digital marketing management, strategic roles, and branding.

This program will enable students to:

•  Develop necessary digital knowledge and apply it when developing marketing campaigns.
•  Develop necessary skills to both understand digital innovation approaches and embed innovation throughout the marketing function.
•  Demonstrate the role of branding and how digital strategies are used to develop brand identity and successful brand strategy.
•  Apply creative entrepreneurial Marketing for SMEs.
•  Explore the career opportunities in digital marketing by increasing students’ confidence and employability.

On completion of the program, the student should be able to:

•  Develop effective strategic marketing plans including a digital strategy to deliver organizational objective.
•  Define resources required in the development, delivery, monitoring, control, and measurement of marketing campaigns.
•  Apply powerful research tools and use potential data gathering techniques to reach effective decisions.
•  Explain the nature of SMEs and design creative marketing strategies using digital tools to develop marketing content.
•  Improve global competitive advantage of products and services by developing an understanding of international marketing trends and upgrades.
•  Apply a range of techniques to develop a brand plan and interpret brand metrics for continuous improvement.

Completing Advanced Diploma in Digital Marketing and Branding.