The program is designed for students who desire to develop their careers in digital marketing and branding. It facilitates and supervises students’ progress in acquiring essential digital marketing skills and uses applicable techniques when running online campaigns.

The selection of modules aimed to provide the graduate with core digital knowledge, skills, and marketing competencies required by employers. Graduates are expected to step into holding professional roles in digital marketing development, content specialists, and branding.

The program offers a unique opportunity to blend practical skills with academic understanding.

This program will enable students to:

•  Develop essential digital knowledge for developing marketing campaigns using various social media platforms.
•  Develop competency in both understanding digital techniques with a careful reading of consumers’ needs and market trends.
•  Understand the role of branding and how digital strategies are used to develop brand identity and successful brand strategy.
•  Explore the career opportunities in digital marketing by increase students’ confidence and employability.

On completion of the program, the student should be able to:

•  Develop effective market analysis strategies and use suitable methodologies in collecting and analyzing the data.
•  Define resources required in the development, delivery, monitoring, control, and measurement of marketing campaigns.
•  Apply powerful research tools and use potential data gathering techniques to reach effective decisions.
•  Use available market data and MIS to develop digital customer insight to understand the customer journey and desired customer experience.
•  Apply a range of marketing strategies for new products and services.
•  Mange marketing functions and apply various tools to meet organizational marketing goals and stay ahead in the field.

Completing Diploma in Marketing.