The program introduces students to the fundamentals of retail and sales, including retail mix, processes, procurement and merchandise planning, and personal selling.

The program’s modules and structure help students develop essential analytical, reasoning, and communication skills. It also introduces core concepts relevant to the field channel of distribution and pricing in terms of approaches, and strategies.

In addition, the program advance graduate competency in digital marketing and strategic decisions to step into professional marketing roles as Sales Specialists, Store Advisor, Assistant or Shift Managers, Territory Planner, Merchandising Specialists, and District analysis.

This program will enable students to:

•  Link and use digital marketing strategies fundamentals to sales and retail techniques.
•  Describe retailing, the entities involved, and analyse the current situation to propose solutions.
•  Explain the importance of strategic planning to retailers.
•  Explore the career opportunities in selling and retail businesses.

On completion of the program, the student should be able to:

•  Apply various selling techniques to meet consumers’ needs and achieve organizational targets.
•  Develop core skills of sales representatives and personal presentation.
•  Plan, Design, and execute marketing research with suitable methodologies for collecting and interpreting data.
•  Participate effectively in executing retailing tasks and merchandising.
•  Demonstrate adequate understanding of the distribution channel’s types and strategies, and their application locally and internationally.
•  Assess the decision related to determining the demo of the products or services to follow suitable pricing strategies that fit into the goals of a retail establishment.

Completion of Diploma in Marketing.