The Public Relations Major aims to produce capable and ethically-responsible public relations professionals who recognize their role in 1) convincing audiences without deceit, 2) building trust through open communication, 3) promoting organizations, and 4) establishing and maintaining strategic relationships, and 5) advocating noble causes.

The Public Relations Major enables students to:

•  Demonstrate solid knowledge and understanding of all theoretical and practical aspects of public relations including corporate, human resource, crisis, and strategic communication.
•  Utilize various communication tools and platforms and craft content to meet the needs of diverse publics.
•  Plan, conduct, and evaluate public relations events and campaigns using emerging PR tools and tactics.
•  Embrace leadership and teamwork roles in the planning, execution and evaluation of organizational communication and in the maintenance of valued relationship with clients and stakeholders.
•  Manage resources and handle crises in accordance with the ethical framework of PR.

Students will demonstrate advanced knowledge and understanding of:

•  Theoretical and practical aspects of public relations, including the analysis of organizational environment, publics, messages, and communication tools, strategies, and evaluation.
•  Ethics, laws, and regulations related to the practice of public relations.

Students will also manifest competence in:

•  Using a variety of communication skills and tools to effectively and creatively meet the needs of diverse publics.
•  Writing content for news releases and letters, reports, pamphlets, brochures, advertisements, speeches, and documentaries. a. Planning, launching, conducting, and evaluating public relations events and campaigns.
•  Manage different PR events and campaigns using emerging and trending PR tools and tactics.
•  Synthesize theoretical and practical knowledge in order to plan and conduct basic research and create effective events and campaigns.
•  Work independently and in teams towards achieving the organizational goals while maintaining ethical and valued relationship with clients.
•  Plan and execute public relations tasks with adequate timeline and budget.
•  Embrace leadership roles in the planning, executing and evaluating of organizational communication.

To be admitted to the UTAS Mass Communication Program, prospective students have to have a minimum score of 60% in the General Education Diploma (GED) and a passing grade in English and Arabic. Students are selected on a competitive basis. - Students are required to successfully finish the General Foundation Program