The Digital Media Major aims to produce professional, reflective, and responsible digital media specialists who can 1) effectively communicate complex ideas, 2) tell immersive stories, 3) create interactive content, 4) craft digitally engaging experiences, and 5) possess an aptitude for creativity, lifelong learning, and entrepreneurship.

The Digital Media Major will enable students to:

•  Demonstrate a solid knowledge and understanding of the conceptual and practical aspects in the digital media production process.
•  Exhibit competency in planning and executing digital media projects for the target audiences within the timeframe and budget constraints.
•  Exhibit the ability to synthesize knowledge and efficiently utilize resources to craft the most effective and appealing digital media experiences.
•  Collaborate with others in the production of unique digital media projects and embrace leadership roles when required.
•  Engage with the current technologies and trends to produce industry-valued digital media products.
•  Demonstrate an aptitude for creativity and commitment to lifelong learning.

The Digital Media students will be able to:

•  Demonstrate solid knowledge and understanding of:
  •  Theoretical aspects of mass communication, including the analysis of organizational environment, publics, messages, and communication tools, strategies, and evaluation.
  •  Concept development/ideation process and the conversion of an idea into a creative digital media product.
  •  The digital media industry and conventional media laws and ethics including intellectual property rights.
•  Exhibit the skills (creative thinking, ideation, storytelling, script writing, cultural awareness, and technical skills) required for a professional digital media production.
•  Manifest mastery of software as well as practical skills required in a professional set up or studio-based environment, including live TV productions in News Channels and others and the ability to handle stress/ pressure often found in a production environment.
•  Demonstrate the ability to embrace new technologies in the digital media realm and skills to analyze, reflect on, and evaluate the project cycle and apply the lessons learnt in their future projects.
•  Exhibit the abilities to comprehend and analyze information and select from a plethora of available online programs and software to deliver digital content effectively and efficiently within the predetermined timeframe and budget.
•  Demonstrate the ability to innovate and create a unique product, with the available resources and in accordance with the client requirements, cultural framework and applied laws and ethics.
•  Exhibit an aptitude and skills to pursue entrepreneurship as a career path.
•  Exhibit leadership and teamwork qualities while embarking the journey of media production.

To be admitted to the UTAS Mass Communication Program, prospective students have to have a minimum score of 60% in the General Education Diploma (GED) and a pass in English and Arabic. Students are selected on a competitive basis.

- Students are required to successfully finish the General Foundation Program