Design 

Mass Communication 

Fashion Design 

College Of Creative Industries

Bachelor of Arts in Mass Communication, Major: Media Management

 

 

The Media Management Major aims to produce professional communication and media specialists who:

1) recognize the role of culture in defining the institutional configuration and social identity,

2) analyze internal and external forces shaping the creative industry,

3) create and manage engaging media projects,

4) employ effective marketing strategies, and

5) supervise and inspire media professional teams and lead organizational change.

 

 

The Media Management Major enables students to:

  •  Demonstrate a solid interdisciplinary knowledge and understanding of all aspects in the media management field as well as the economic, political, ethical, legal, and social issues facing the creative industries.
  •  Manifest competency in the management of projects and organizational change and supervision of teams.
  •  Demonstrate communication competence at both managerial and cross-cultural levels.
  •  Exhibit the capability for strategic management and leadership of creative industries.

 

Students will be able to:

 

  •  Demonstrate knowledge and understanding of:
    •  Relevant theories of communication and media management and their applications in the workplace.
    •  The various economic, political, ethical, legal, and social issues facing the creative industries.
    •  Media ethical, political, legal, and cultural frameworks.
  •  Manifest competency in:
    •  Identifying internal and external factors that shape the organizational identity.
    •  Implementing the principles and procedures of organizational change and adaptation in response to the dynamic environment.
    •  Applying effective communication strategies in a variety of managerial and cross-cultural situations.
  •  Manage research and media projects utilizing the latest interdisciplinary knowledge in the field.
  •  Analyze the political and cultural contexts in which policies are formed and administered and determine appropriate organizational strategies.
  •  Plan and conduct basic research to answer key questions in the field.
  •  Comply with the employment and industrial legal and ethical demands of media in Oman.
  •  Perform assigned tasks professionally independently or as a team, as required.
  •  Lead organizational change in response to the dynamic needs.

 

To be admitted to the UTAS Mass Communication Program, prospective students have to have a minimum score of 60% in the General Education Diploma (GED) and a pass in English and Arabic. Students are selected on a competitive basis.

- Students are required to successfully finish the General Foundation Program