The Advertising Major aims to produce creative advertising specialists who:

1) craft effective and culturally-appropriate advertisements to promote ideas, services, products, and good will,

2) inform and persuade consumers,

3) foster favorable attitudes, and

4) plan and execute successful advertising campaigns.

The Advertising Major enables students to:

•  Demonstrate a solid theoretical knowledge and understanding of theoretical and practical aspects of the advertising industry.
•  Demonstrate competency in planning and executing various types of advertisements.
•  Exhibit an aptitude for creativity and life-long learning and awareness of emerging advertising techniques and tools.
•  Implement research to identify consumer attitudes and design and launch effective advertisement campaigns.

Advertising students will be able to:

•  Demonstrate a solid theoretical knowledge and understanding of the communication field and the advertising industry, creative solutions, cultural sensitivity, consumer behavior, and advertising ethical and regulatory frameworks.
•  Demonstrate proficiency in pitching and responding to and implementing the client demands to create effective messages and campaigns.
•  Exhibit technical skills to produce various types and formats of advertisements in light of the choices and preferences of the target audience.
•  Demonstrate the ability to think in a very unique and creative manner and utilize various advertising techniques, equipment and software.
•  Conduct consumer and market research in order to identify attitudes and develop the most effective advertising strategies.
•  Understand the different aspects of advertising management, process, production, and client demands.
•  Plan and execute advertisements and campaigns independently or in teams, as required, within the time and budget frameworks.

To be admitted to the UTAS Mass Communication Program, prospective students have to have a minimum score of 60% in the General Education Diploma (GED) and a pass in English and Arabic.

Students are selected on a competitive basis.

- Students are required to successfully finish the General Foundation Program