Welcome to the Marketing and Logistics Unit!A collaborative, innovative, and research-driven academic environment is at the heart of our vision for the unit. I look forward to working closely with all colleagues to strengthen teamwork, foster a culture of research and interdisciplinary collaboration, and create meaningful opportunities for knowledge sharing and professional growth. Particular emphasis will be placed on embracing emerging technologies, AI tools, and exploring their potential to enhance teaching, learning, research, and administrative practices.
Both Marketing and Logistics bring exciting opportunities for growth, creativity, research, and innovation! With industries constantly evolving, there is so much potential to explore fresh ideas, embrace emerging technologies, and turn research into meaningful, real-world applications. By building stronger industry connections, encouraging innovative thinking, and creating engaging, hands-on learning experiences, we can inspire students to think beyond the classroom and develop the skills and confidence needed for their future careers. Together, both specialisations can open doors to new possibilities, exciting collaborations, and achievements that make a lasting impact!
Beyond academic and research development, equal importance will be given to creating a positive, motivating, and supportive working environment where every colleague feels valued, respected, and encouraged to contribute. Recognising individual strengths, celebrating achievements, supporting new ideas, and providing opportunities for professional development are essential to maintaining a motivated and engaged team. Open communication, mutual trust, shared responsibilities, and a willingness to support one another will remain at the heart of the unit's working culture.
Ultimately, the goal is to build a united and forward-thinking team where research, innovation, technology, and collaboration go hand in hand. By bringing together the strengths of both Marketing and Logistics, fostering creativity and continuous learning, and working towards shared goals, the unit can continue to grow, achieve meaningful outcomes, and contribute to the academic excellence and strategic vision of both the department and the institution.
Dr. Shaima Abdullah al Harthy
Head of Unit