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Digital Business and Analytics

 

 

This program aims to provide nationally and internationally recognized qualification in digital business and big data and equip students with knowledge, real life experiences and skills to enable them for successful careers. The integration of a business degree with information technology will help graduate to have competitive advantage in the job market.

 

Upon completion of the program, the graduates will be able to:

 

  •  Demonstrate good understanding of the knowledge, concepts, theories, and principles of digital business and big data and emerging applications and systems.
  •  Demonstrate understanding of the core business disciplines such as management, marketing, accounting, economics, and entrepreneurship.
  •  Exhibit an understanding of the impacts of information and communications technologies on the management and operations of business and how to use these technologies in business to create opportunities, competitive advantages and make strategic changes.
  •  Gain knowledge and skills in digital transformation, database management, big data and its applications, Fin Tech, E-commerce, Website development, Management information systems, and E-Government.
  •  Use basic technologies relevant to Digital Business and Big Data.
  •  Communicate effectively both in English and in Arabic.
  •  Apply basic entrepreneurial skills effectively and successfully.

Passing all requirements of UTAS foundation program

 

  •  Digital transformation supervisor
  •  Internet marketer
  •  Data analyst
  •  Online sales coordinator
  •  Website supervisor
  •  Simple website developer
  •   Database developer
  •   Database development trainer
  •   E-commerce coordinator
  •   Client service coordinator
  •   Marketing assistant

Semester 1

Introduction to Business is an introductory level course designed to provide students with fundamental knowledge of business terminologies, concepts and business issues with the intent of helping students develop a viable business vocabulary, foster critical thinking and analytical thinking, and refine business decision-making skills.

This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Further, the students develop a solid understanding of key concepts and terminologies of marketing and how it fits within the organization.

This course is taught during the first year of diploma-level study. It is designed to provide students with basic knowledge in economics like economic systems, economics as science and art, positive and normative economics. It covers the aspects of both micro-economics and macroeconomics. Microeconomics includes understanding consumer and producer behavior through demand and supply analysis. The concepts are elaborated with graphs and tables. Fixing of price through consumer equilibrium is elaborated with graphs and tables. Shits in Price and quality equilibrium with effect of determinants of demand and supply is explained through Shits in Demand and Supply curve. Macroeconomics includes various variables related to National Income, GDP, GNP, NDP, NNP, PI and PDI. It also covers functioning of money and banking by including supply and demand of money and explains banking and its functions. It also explains the concept of fiscal and monetary policy in relation to national budget process. The explanation includes government revenue and capital receipts. Finally, the course provides students with an understanding of economy and budget process within the Omani context.

This course in Principles of Accounting (1) is an introduction to the basic accounting concepts and selected accounting practices and to introduce students to the role of, and the processes involved in planning and decision making within the business environment. This course focuses on the accounting cycle, journal entries related to sales, purchases, collection, payments and expenses, posting, trial balance and preparation of basic financial statements – the balance sheet and income statement.

 

Semester 2

The course aims to introduce students to the fundamental principles and applications underlying finance and financial decision-making by individuals and firms. It provides a broad understanding of financial theory, particularly in relation to the time value of money, interest, investments, and risk and returns. It also explains the importance of finance, financial markets, and institutions to individuals, firms, and society in general.

 

  • Main terms and concepts in tourism and hospitality
  • History of Travel and Tourism
  • Tourism Attractions
  • Hospitality
  • Transport
  • Tourism Distribution Systems
  • Benefits of Tourism
  • Government and Tourism
  • Tourism Education and Jobs
  • Tourism Future

 

A supply chain is comprised of all the parties involved in fulfilling a customer’s request. The integrated management of this network is a critical determinant of success in today’s competitive environment. With increasing competition around the globe, supply chain and logistics management are both a challenge and an opportunity for companies. Hence a strong understanding of supply chain management concepts and the ability to recommend improvements should be in the toolbox of all managers. This course comprises, the major supply chain processes including the importance of supply chain and logistics, purchasing and procurement, demand and inventory management, aggregate planning, warehousing transportation and distribution as well. The essentials of e-logistics and how technology drives the logistics sector are given importance to this course. In addition to that, areas for improvement in logistics and supply chain operations as well the contemporary issues faced by the modern days’ supply chains at local, regional and global level included.

This course is offered to students during the second semester of diploma level. The course aims to teach students how to address business using management processes and functions. It teaches the fundamentals of management, including planning, organizing, directing and controlling processes. In addition, it provides students with an understanding of various managerial skills and roles required in the organization. Furthermore, it assists students in carrying and decision making and the steps to take in order to design the organization structure. Besides, the course describes the different aspects of organization culture and learn about motivational theories. Additionally, it focusses on learning varied leadership styles which can be applied in the real business world. Along with that it provides understanding about different communication, types, processes and barriers that may hinder effective communication.

 

Semester 1

 

  • The meaning and scope of e-business and e- commerce.
  • E-commerce business strategies.
  • The process that should be followed in building an e-commerce presence.
  • The major e-commerce payment systems in use today.
  • The key features of e-commerce marketing and advertising.
  • The main implementations of e-commerce in retail and service sectors.
  • Case studies related to introduction to e- commerce from the context of Oman and from the world.
  • Development of a website by using wix.com.

 

 

  • The importance of information systems in global business today.
  • The impact of information systems on organizations and strategy.
  • Ethical, social, and political issues in information systems.
  • The principal components of telecommunications networks and key networking technologies.
  • The key system applications for the digital age.
  • Methods to evaluate information systems projects.
  • Case study analysis related to Management Information Systems.
  • Basic skills for data analysis including spreadsheets, and databases.

 

This course provides the basic mathematical concepts and techniques used in finance and business, highlighting the inter-relationships of the mathematics and developing problem solving skills with a particular emphasis on financial and business applications. Topics covered are: polynomial, exponential and logarithmic functions; limits, sequences, interest rates and annuities; linear equations, matrices and determinants; Leontief economic models; optimisation (linear programming).

The focus of this course is to develop an understanding of the digital transformation concept and its impact on the business. The module will provide an introduction to the digital transformation and its components. The module examines new technologies which influences the business decision making and formulate frameworks that categorize the technical innovation and its impact on business environment, supply chain structure, etc. The trends in digital transformation are discussed along with the challenges of the technology and innovation management. It considers the basic management knowledge and skills required to recognize the impact of technology on the business potentials. Finally, the probable impact of the future IT innovations on the firms at the organizational level and industrial levels are evaluated.

 

Semester 2

 

  • Concepts of big data
  • Characteristics of big data
  • Business value of big data
  • The impacts of big data of business and communities
  • Big data systems, techniques, tools and programing
  • Types of big data analytics
  • Data collection, cleaning, transformation and integration
  • Streaming data analysis
  • Applications of big data in business
  • Case studies of big data in business

 

This course provides fundamental programming concepts and techniques using high level programming language. In this course, students will create programs which include variables, loops, decision making and different types of functions and data collection. Students will develop programs that can handle data files and include exception handling. In addition, the students will be able to produce a simple web application program.

This course focuses on developments in database technologies that have resulted in creating systems that are more powerful and easier to use, develop & maintain. It covers theoretical aspects, application, and management of Database Management systems. The modules address the Entity-Relationship model from a realistic scenario. Helps students in understanding the conceptual as well as physical schema of databases, and normalization techniques. Also, enables students in using available tools like SQL.

This course will be provided during the second semester of the advanced diploma level as a college requirement in order to teach students how to address business challenges using statistical methods. This course teaches the fundamentals of statistics, including measurement scales and data types. In addition, students will learn to develop and understand tables and graphs to organize and present various data sets. In addition, this course covers the application of descriptive statistical methods, as well as the computation and interpretation of Simple Linear Regression and Correlation Analysis results. Furthermore, this course assists students in analyzing and applying the estimate of confidence intervals and the parts of hypothesis testing. Apply the nonparametric Chi-Square test to determine independence and goodness-of- fit, apply time series ideas to real-world data and evaluate the findings of the analysis to demonstrate your understanding. Besides, students will perform descriptive and inferential data analysis using Excel and SPSS.

 

 

 

This program aims to provide nationally and internationally recognized qualification in digital business and big data and equip students with knowledge, real life experiences and skills to enable them for successful careers. The integration of business degree with information technology will help graduate to have competitive advantage in the job market.

 

On completion of the program, the student should be able to:

 

  •  Demonstrate thorough understanding of the knowledge, concepts, theories, and principles of digital business and big data and emerging applications and systems.
  •  Demonstrate understanding of the core business disciplines such as management, marketing, accounting, economics, statistics and entrepreneurship.
  •  Exhibit an understanding of the impacts of information and communications technologies on the management and operations of business and how to use these technologies in business to create opportunities, competitive advantages and make strategic changes.
  •  Gain knowledge and skills in digital transformation, database management, big data and its applications, Fin Tech, E-commerce, Website development, Management information systems, and E-Government, business data analysis, Cyber Laws, Digital innovations, programming, ERP systems, Business intelligence, and Human resource information systems.
  •  Adapt modern technologies and applications relevant to big data and digital business.
  •  Develop basic scientific research to provide solutions to problems relevant to digital business and big data.
  •  Obtain interpersonal and cross-cultural communication competencies and work effectivity as an individual and in multidisciplinary teams.
  •   Lead professionally and ethically in diverse work settings and environments.
  •   Apply entrepreneurial skills and lead business enterprises effectively and successfully.

 

Passing all requirements of the UTAS Diploma in Digital Business & Big Data Program and scoring LGPA of 2.50/.4.00

  •  Digital product developer/ designer
  •  Content Design
  •  Content Analyst
  •  Digital transformation supervisor
  •  Digital sales supervisor
  •  Digital marketer
  •  Website developer
  •   E-Commerce supervisor
  •   Database supervisor
  •   Database developer
  •   Basic programmer
  •   Digital strategy supervisor
  •   Digital recruitment supervisor
  •   Information systems supervisor
  •   Online support supervisor
  •   Project supervisor
  •   IT supervisor
  •   Business intelligence supervisor

Semester 1

Introduction to Business is an introductory level course designed to provide students with fundamental knowledge of business terminologies, concepts and business issues with the intent of helping students develop a viable business vocabulary, foster critical thinking and analytical thinking, and refine business decision-making skills.

This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Further, the students develop a solid understanding of key concepts and terminologies of marketing and how it fits within the organization.

This course is taught during the first year of diploma-level study. It is designed to provide students with basic knowledge in economics like economic systems, economics as science and art, positive and normative economics. It covers the aspects of both micro-economics and macroeconomics. Microeconomics includes understanding consumer and producer behavior through demand and supply analysis. The concepts are elaborated with graphs and tables. Fixing of price through consumer equilibrium is elaborated with graphs and tables. Shits in Price and quality equilibrium with effect of determinants of demand and supply is explained through Shits in Demand and Supply curve. Macroeconomics includes various variables related to National Income, GDP, GNP, NDP, NNP, PI and PDI. It also covers functioning of money and banking by including supply and demand of money and explains banking and its functions. It also explains the concept of fiscal and monetary policy in relation to national budget process. The explanation includes government revenue and capital receipts. Finally, the course provides students with an understanding of economy and budget process within the Omani context.

This course in Principles of Accounting (1) is an introduction to the basic accounting concepts and selected accounting practices and to introduce students to the role of, and the processes involved in planning and decision making within the business environment. This course focuses on the accounting cycle, journal entries related to sales, purchases, collection, payments and expenses, posting, trial balance and preparation of basic financial statements – the balance sheet and income statement.

 

Semester 2

The course aims to introduce students to the fundamental principles and applications underlying finance and financial decision-making by individuals and firms. It provides a broad understanding of financial theory, particularly in relation to the time value of money, interest, investments, and risk and returns. It also explains the importance of finance, financial markets, and institutions to individuals, firms, and society in general.

 

  • Main terms and concepts in tourism and hospitality
  • History of Travel and Tourism
  • Tourism Attractions
  • Hospitality
  • Transport
  • Tourism Distribution Systems
  • Benefits of Tourism
  • Government and Tourism
  • Tourism Education and Jobs
  • Tourism Future

 

A supply chain is comprised of all the parties involved in fulfilling a customer’s request. The integrated management of this network is a critical determinant of success in today’s competitive environment. With increasing competition around the globe, supply chain and logistics management are both a challenge and an opportunity for companies. Hence a strong understanding of supply chain management concepts and the ability to recommend improvements should be in the toolbox of all managers. This course comprises, the major supply chain processes including the importance of supply chain and logistics, purchasing and procurement, demand and inventory management, aggregate planning, warehousing transportation and distribution as well. The essentials of e-logistics and how technology drives the logistics sector are given importance to this course. In addition to that, areas for improvement in logistics and supply chain operations as well the contemporary issues faced by the modern days’ supply chains at local, regional and global level included.

This course is offered to students during the second semester of diploma level. The course aims to teach students how to address business using management processes and functions. It teaches the fundamentals of management, including planning, organizing, directing and controlling processes. In addition, it provides students with an understanding of various managerial skills and roles required in the organization. Furthermore, it assists students in carrying and decision making and the steps to take in order to design the organization structure. Besides, the course describes the different aspects of organization culture and learn about motivational theories. Additionally, it focusses on learning varied leadership styles which can be applied in the real business world. Along with that it provides understanding about different communication, types, processes and barriers that may hinder effective communication.

 

Semester 1

 

  • The meaning and scope of e-business and e- commerce.
  • E-commerce business strategies.
  • The process that should be followed in building an e-commerce presence.
  • The major e-commerce payment systems in use today.
  • The key features of e-commerce marketing and advertising.
  • The main implementations of e-commerce in retail and service sectors.
  • Case studies related to introduction to e- commerce from the context of Oman and from the world.
  • Development of a website by using wix.com.

 

 

  • The importance of information systems in global business today.
  • The impact of information systems on organizations and strategy.
  • Ethical, social, and political issues in information systems.
  • The principal components of telecommunications networks and key networking technologies.
  • The key system applications for the digital age.
  • Methods to evaluate information systems projects.
  • Case study analysis related to Management Information Systems.
  • Basic skills for data analysis including spreadsheets, and databases.

 

This course provides the basic mathematical concepts and techniques used in finance and business, highlighting the inter-relationships of the mathematics and developing problem solving skills with a particular emphasis on financial and business applications. Topics covered are: polynomial, exponential and logarithmic functions; limits, sequences, interest rates and annuities; linear equations, matrices and determinants; Leontief economic models; optimisation (linear programming).

The focus of this course is to develop an understanding of the digital transformation concept and its impact on the business. The module will provide an introduction to the digital transformation and its components. The module examines new technologies which influences the business decision making and formulate frameworks that categorize the technical innovation and its impact on business environment, supply chain structure, etc. The trends in digital transformation are discussed along with the challenges of the technology and innovation management. It considers the basic management knowledge and skills required to recognize the impact of technology on the business potentials. Finally, the probable impact of the future IT innovations on the firms at the organizational level and industrial levels are evaluated.

 

Semester 2

 

  • Concepts of big data
  • Characteristics of big data
  • Business value of big data
  • The impacts of big data of business and communities
  • Big data systems, techniques, tools and programing
  • Types of big data analytics
  • Data collection, cleaning, transformation and integration
  • Streaming data analysis
  • Applications of big data in business
  • Case studies of big data in business

 

This course provides fundamental programming concepts and techniques using high level programming language. In this course, students will create programs which include variables, loops, decision making and different types of functions and data collection. Students will develop programs that can handle data files and include exception handling. In addition, the students will be able to produce a simple web application program.

This course focuses on developments in database technologies that have resulted in creating systems that are more powerful and easier to use, develop & maintain. It covers theoretical aspects, application, and management of Database Management systems. The modules address the Entity-Relationship model from a realistic scenario. Helps students in understanding the conceptual as well as physical schema of databases, and normalization techniques. Also, enables students in using available tools like SQL.

This course will be provided during the second semester of the advanced diploma level as a college requirement in order to teach students how to address business challenges using statistical methods. This course teaches the fundamentals of statistics, including measurement scales and data types. In addition, students will learn to develop and understand tables and graphs to organize and present various data sets. In addition, this course covers the application of descriptive statistical methods, as well as the computation and interpretation of Simple Linear Regression and Correlation Analysis results. Furthermore, this course assists students in analyzing and applying the estimate of confidence intervals and the parts of hypothesis testing. Apply the nonparametric Chi-Square test to determine independence and goodness-of- fit, apply time series ideas to real-world data and evaluate the findings of the analysis to demonstrate your understanding. Besides, students will perform descriptive and inferential data analysis using Excel and SPSS.

 

 

Semester 1

This course is a pre-requisite for graduation project A. The course is taught in the first semester of advanced diploma level. It provides students with a clear understanding of the process of social science research. Students gain hands on experience in: identifying research gaps and problems; analyzing literature review critically and formulating research aim and objectives. The course explains the process of designing a thorough research methodology by teaching students: how to create a data collection instrument/method, which research type and design to adopt, what type of sampling technique to be used to identify the targeted research respondents/participants and how to analyze data by using both quantitative and qualitative techniques. The course also aims to familiarize students with the significance of research ethics and integrity. Moreover, it provides students with an understanding of how to link their research findings with the arguments from relevant empirical research studies; and how to show the contribution of their research study to the existing knowledge.

 

  • The infrastructure of e-commerce.
  • The key security threats in the e-commerce environment.
  • The role of technology in helping secure internet communication channels, and protect networks, servers, and clients.
  • The key elements of social, mobile, and local marketing campaigns.
  • The different types of social networks and online communities and their business models.
  • The main classifications of B2B e-commerce.
  • Case studies related to e-commerce.
  • Building a website by using Dreamweaver software.

 

This course introduces students to User Experience (UX) design by applying the relevant principles and using the latest tools and techniques. Students will be familiarized with evaluating the usability of the applications. 

This course introduces Data Visualization through Tableau. This course will enable students to explore, experiment with, prepare, and present data easily, quickly, and beautifully. It will also allow students to analyze and visualize data using different design tools. It will also allow students to convert raw data into compelling data visualizations.

 

Semester 2

TOPIC 1, Innovation opportunities,
• Explore how entrepreneurs generate ideas for new businesses and shape them into opportunities supported by a business model.
TOPIC 2, Innovation strategy and disruption,
• Explore the fundamentals of technology strategy, innovation dynamics, and disruptive technologies.
TOPIC 3, Developing and pitching innovation,
• learn to translate a business model into a well-crafted plan and pitch and evaluate the type of business plan and convey the opportunity to stakeholders in different situations.

 

  • Concepts of mobile programming
  • Android & IOS Application Design Essentials
  • Mobile application development languages
  • Features of Objective-C & Swift
  • Features of Python
  • Features of Java
  • Application models of mobile application frameworks
  • Addressing enterprise requirements in mobile applications

     

 

  • Introduction to digital and social media marketing (SMM)
  • Social networking sites (SNS) and integrated marketing objectives
  • Rules of engagement (Ethics) in social media marketing
  • Customer engagement behavior (CEB) in social media
  • Social media listening: User-generated content (UGC) and voice of the customer (VOC)
  • Search engine marketing (SEM) and Search engine optimization (SEO)
  • Audience Targeting in SMM: Customer persona and value creation
  • Personal branding, Paid SM marketing & Content marketing tactics in SM

 

 

  • Introduction and basics of Business Intelligence (BI)
  • The value of BI
  • BI user models
  • BI life cycle
  • Implementing BI
  • BI and technology
  • Keys to BI success
  • BI Risks and how to overcome them
  • Advanced and emerging BI technologies
  • BI design & development
  • Case studies and examples of BI in Business and real world
  • Current issues and trends in BI

 

TOPIC 1: PRIVACY, ANONYMITY, AND DATA PROTECTION
• Privacy, technology, and surveillance
• The emergence of data protection
• The scope & principles of data protection
• Individual rights and remedies
TOPIC 2: COMPUTER-RELATED CRIME 9

• The phenomenon of computer-related crime
• Legislating computer crime
• The Internet and computer pornography
• Detecting and prosecuting computer crime TOPIC 3: INTELLECTUAL PROPERTY ISSUES
• Intellectual property law
• Key elements of the patent system

 

 

This program aims to provide nationally and internationally recognized qualifications in digital business and Analytics and equip students with knowledge, real-life experiences and skills to enable them to successful careers. The integration of a business degree with information technology will help graduates to have a competitive advantage in the job market.

 

Upon completion of the program, the graduates will be able to:

 

  1. Demonstrate an understanding of the knowledge, concepts, theories, and principles of digital business and Analytics, technical infrastructure, emerging digital applications, systems, security and information technologies in business.
  2. Demonstrate understanding of the core business disciplines such as management, marketing, accounting, business law, strategic management, HR and entrepreneurship and innovations.
  3. Exhibit an understanding of the impacts of information and communications technologies on the management and operations of business and how to use these technologies in business to create opportunities, competitive advantages and make strategic changes.
  4. Apply knowledge in dealing with management, planning and policymaking, operations, marketing using the online applications and software for for-profit and non-profit organizations.
  5. Gain knowledge and skills in digital transformation, database management, big data and its applications, Fin Tech, e-commerce, website development, management information systems, business data analysis, cyber laws and security, digital innovations, programming, ERP systems, business intelligence, Human Resource Information Systems, big data analytics, data visualization, programing, online marketing, virtual organization management, artificial intelligence and its applications in business, and cybersecurity risks management.
  6. Adapt modern technologies, applications and systems relevant to the digital business and Analytics.
  7. Establish critical thinking skills and academic skills and knowledge for lifelong learning for a successful career in digital business and Analytics and their related fields.
  8. Implement creative thinking skills to develop rational practical solutions to problems in the workplace.
  9. Develop scientific research to provide solutions to problems relevant to digital business and Analytics
  10. Obtain interpersonal, intercultural, and cross-cultural communication competencies and work effectivity as an individual and in multidisciplinary teams.
  11. Think, act, and lead professionally and ethically in diverse work settings and environments.
  12. Apply entrepreneurial skills and lead business enterprises effectively and successfully.

 

Passing all requirements of the UTAS Advanced Diploma Digital Business & Analytics Program and scoring LGPA of 2.75/4.00

 

 

  •  Head of digital transformation
  •  Website manager
  •  Digital business analyst
  •  Digital sales manager
  •  Digital media director/ specialist
  •  Digital strategy and ecommerce director
  •  Digital brand director
  •  Digital operations
  •  Head of digital sales and online
  •  Digitalization and data science analyst
  •  Digital marketing
  •  Information and digital technology advisor
  •  Digital media specialists
  •  Digital software solutions
  •  Project manager-digital business systems
  •  E-commerce marketing manager
  •  Digital channels manager/specialist
  •  Digital business applications lead
  •  Digital writer
  •  Business Transformation analysts
  •  Digital sales business development manager
  •  Business consultant -digital information management
  •  Digital service operations
  •  Data architect
  •  UX/UI designer
  •  Digital applications manager
  •  Social media specialist
  •  Social media leader
  •  Digital marketing account manager
  •  Digital recruitment
  •  Customer service officer-digital business
  •  Content webmaster / creator
  •  Digital and communication executive
  •  Digital billing specialist
  •  Information systems manager
  •  Communications and digital marketing specialist
  •  Digital Manager
  •  Internet marketer
  •  Online support manager
  •  Database manager
  •  Database developer
  •  Data analyst
  •  Project manager
  •  Social media manager
  •  Business intelligence analyst
  •  Big data developer

Semester 1

Introduction to Business is an introductory level course designed to provide students with fundamental knowledge of business terminologies, concepts and business issues with the intent of helping students develop a viable business vocabulary, foster critical thinking and analytical thinking, and refine business decision-making skills.

This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Further, the students develop a solid understanding of key concepts and terminologies of marketing and how it fits within the organization.

This course is taught during the first year of diploma-level study. It is designed to provide students with basic knowledge in economics like economic systems, economics as science and art, positive and normative economics. It covers the aspects of both micro-economics and macroeconomics. Microeconomics includes understanding consumer and producer behavior through demand and supply analysis. The concepts are elaborated with graphs and tables. Fixing of price through consumer equilibrium is elaborated with graphs and tables. Shits in Price and quality equilibrium with effect of determinants of demand and supply is explained through Shits in Demand and Supply curve. Macroeconomics includes various variables related to National Income, GDP, GNP, NDP, NNP, PI and PDI. It also covers functioning of money and banking by including supply and demand of money and explains banking and its functions. It also explains the concept of fiscal and monetary policy in relation to national budget process. The explanation includes government revenue and capital receipts. Finally, the course provides students with an understanding of economy and budget process within the Omani context.

This course in Principles of Accounting (1) is an introduction to the basic accounting concepts and selected accounting practices and to introduce students to the role of, and the processes involved in planning and decision making within the business environment. This course focuses on the accounting cycle, journal entries related to sales, purchases, collection, payments and expenses, posting, trial balance and preparation of basic financial statements – the balance sheet and income statement.

 

Semester 2

The course aims to introduce students to the fundamental principles and applications underlying finance and financial decision-making by individuals and firms. It provides a broad understanding of financial theory, particularly in relation to the time value of money, interest, investments, and risk and returns. It also explains the importance of finance, financial markets, and institutions to individuals, firms, and society in general.

 

  • Main terms and concepts in tourism and hospitality
  • History of Travel and Tourism
  • Tourism Attractions
  • Hospitality
  • Transport
  • Tourism Distribution Systems
  • Benefits of Tourism
  • Government and Tourism
  • Tourism Education and Jobs
  • Tourism Future

 

A supply chain is comprised of all the parties involved in fulfilling a customer’s request. The integrated management of this network is a critical determinant of success in today’s competitive environment. With increasing competition around the globe, supply chain and logistics management are both a challenge and an opportunity for companies. Hence a strong understanding of supply chain management concepts and the ability to recommend improvements should be in the toolbox of all managers. This course comprises, the major supply chain processes including the importance of supply chain and logistics, purchasing and procurement, demand and inventory management, aggregate planning, warehousing transportation and distribution as well. The essentials of e-logistics and how technology drives the logistics sector are given importance to this course. In addition to that, areas for improvement in logistics and supply chain operations as well the contemporary issues faced by the modern days’ supply chains at local, regional and global level included.

This course is offered to students during the second semester of diploma level. The course aims to teach students how to address business using management processes and functions. It teaches the fundamentals of management, including planning, organizing, directing and controlling processes. In addition, it provides students with an understanding of various managerial skills and roles required in the organization. Furthermore, it assists students in carrying and decision making and the steps to take in order to design the organization structure. Besides, the course describes the different aspects of organization culture and learn about motivational theories. Additionally, it focusses on learning varied leadership styles which can be applied in the real business world. Along with that it provides understanding about different communication, types, processes and barriers that may hinder effective communication.

 

Semester 1

 

  • The meaning and scope of e-business and e- commerce.
  • E-commerce business strategies.
  • The process that should be followed in building an e-commerce presence.
  • The major e-commerce payment systems in use today.
  • The key features of e-commerce marketing and advertising.
  • The main implementations of e-commerce in retail and service sectors.
  • Case studies related to introduction to e- commerce from the context of Oman and from the world.
  • Development of a website by using wix.com.

 

 

  • The importance of information systems in global business today.
  • The impact of information systems on organizations and strategy.
  • Ethical, social, and political issues in information systems.
  • The principal components of telecommunications networks and key networking technologies.
  • The key system applications for the digital age.
  • Methods to evaluate information systems projects.
  • Case study analysis related to Management Information Systems.
  • Basic skills for data analysis including spreadsheets, and databases.

 

This course provides the basic mathematical concepts and techniques used in finance and business, highlighting the inter-relationships of the mathematics and developing problem solving skills with a particular emphasis on financial and business applications. Topics covered are: polynomial, exponential and logarithmic functions; limits, sequences, interest rates and annuities; linear equations, matrices and determinants; Leontief economic models; optimisation (linear programming).

The focus of this course is to develop an understanding of the digital transformation concept and its impact on the business. The module will provide an introduction to the digital transformation and its components. The module examines new technologies which influences the business decision making and formulate frameworks that categorize the technical innovation and its impact on business environment, supply chain structure, etc. The trends in digital transformation are discussed along with the challenges of the technology and innovation management. It considers the basic management knowledge and skills required to recognize the impact of technology on the business potentials. Finally, the probable impact of the future IT innovations on the firms at the organizational level and industrial levels are evaluated.

 

Semester 2

 

  • Concepts of big data
  • Characteristics of big data
  • Business value of big data
  • The impacts of big data of business and communities
  • Big data systems, techniques, tools and programing
  • Types of big data analytics
  • Data collection, cleaning, transformation and integration
  • Streaming data analysis
  • Applications of big data in business
  • Case studies of big data in business

 

This course provides fundamental programming concepts and techniques using high level programming language. In this course, students will create programs which include variables, loops, decision making and different types of functions and data collection. Students will develop programs that can handle data files and include exception handling. In addition, the students will be able to produce a simple web application program.

This course focuses on developments in database technologies that have resulted in creating systems that are more powerful and easier to use, develop & maintain. It covers theoretical aspects, application, and management of Database Management systems. The modules address the Entity-Relationship model from a realistic scenario. Helps students in understanding the conceptual as well as physical schema of databases, and normalization techniques. Also, enables students in using available tools like SQL.

This course will be provided during the second semester of the advanced diploma level as a college requirement in order to teach students how to address business challenges using statistical methods. This course teaches the fundamentals of statistics, including measurement scales and data types. In addition, students will learn to develop and understand tables and graphs to organize and present various data sets. In addition, this course covers the application of descriptive statistical methods, as well as the computation and interpretation of Simple Linear Regression and Correlation Analysis results. Furthermore, this course assists students in analyzing and applying the estimate of confidence intervals and the parts of hypothesis testing. Apply the nonparametric Chi-Square test to determine independence and goodness-of- fit, apply time series ideas to real-world data and evaluate the findings of the analysis to demonstrate your understanding. Besides, students will perform descriptive and inferential data analysis using Excel and SPSS.

 

 

Semester 1

This course is a pre-requisite for graduation project A. The course is taught in the first semester of advanced diploma level. It provides students with a clear understanding of the process of social science research. Students gain hands on experience in: identifying research gaps and problems; analyzing literature review critically and formulating research aim and objectives. The course explains the process of designing a thorough research methodology by teaching students: how to create a data collection instrument/method, which research type and design to adopt, what type of sampling technique to be used to identify the targeted research respondents/participants and how to analyze data by using both quantitative and qualitative techniques. The course also aims to familiarize students with the significance of research ethics and integrity. Moreover, it provides students with an understanding of how to link their research findings with the arguments from relevant empirical research studies; and how to show the contribution of their research study to the existing knowledge.

 

  • The infrastructure of e-commerce.
  • The key security threats in the e-commerce environment.
  • The role of technology in helping secure internet communication channels, and protect networks, servers, and clients.
  • The key elements of social, mobile, and local marketing campaigns.
  • The different types of social networks and online communities and their business models.
  • The main classifications of B2B e-commerce.
  • Case studies related to e-commerce.
  • Building a website by using Dreamweaver software.

 

This course introduces students to User Experience (UX) design by applying the relevant principles and using the latest tools and techniques. Students will be familiarized with evaluating the usability of the applications. 

This course introduces Data Visualization through Tableau. This course will enable students to explore, experiment with, prepare, and present data easily, quickly, and beautifully. It will also allow students to analyze and visualize data using different design tools. It will also allow students to convert raw data into compelling data visualizations.

 

Semester 2

TOPIC 1, Innovation opportunities,
• Explore how entrepreneurs generate ideas for new businesses and shape them into opportunities supported by a business model.
TOPIC 2, Innovation strategy and disruption,
• Explore the fundamentals of technology strategy, innovation dynamics, and disruptive technologies.
TOPIC 3, Developing and pitching innovation,
• learn to translate a business model into a well-crafted plan and pitch and evaluate the type of business plan and convey the opportunity to stakeholders in different situations.

 

  • Concepts of mobile programming
  • Android & IOS Application Design Essentials
  • Mobile application development languages
  • Features of Objective-C & Swift
  • Features of Python
  • Features of Java
  • Application models of mobile application frameworks
  • Addressing enterprise requirements in mobile applications

     

 

  • Introduction to digital and social media marketing (SMM)
  • Social networking sites (SNS) and integrated marketing objectives
  • Rules of engagement (Ethics) in social media marketing
  • Customer engagement behavior (CEB) in social media
  • Social media listening: User-generated content (UGC) and voice of the customer (VOC)
  • Search engine marketing (SEM) and Search engine optimization (SEO)
  • Audience Targeting in SMM: Customer persona and value creation
  • Personal branding, Paid SM marketing & Content marketing tactics in SM

 

 

  • Introduction and basics of Business Intelligence (BI)
  • The value of BI
  • BI user models
  • BI life cycle
  • Implementing BI
  • BI and technology
  • Keys to BI success
  • BI Risks and how to overcome them
  • Advanced and emerging BI technologies
  • BI design & development
  • Case studies and examples of BI in Business and real world
  • Current issues and trends in BI

 

TOPIC 1: PRIVACY, ANONYMITY, AND DATA PROTECTION
• Privacy, technology, and surveillance
• The emergence of data protection
• The scope & principles of data protection
• Individual rights and remedies
TOPIC 2: COMPUTER-RELATED CRIME 9

• The phenomenon of computer-related crime
• Legislating computer crime
• The Internet and computer pornography
• Detecting and prosecuting computer crime TOPIC 3: INTELLECTUAL PROPERTY ISSUES
• Intellectual property law
• Key elements of the patent system

 

Semester 1

The focus of this course is to develop an understanding of the virtual organization, its phases, design and relation to the competitive strategies. The module will provide an introduction to the network and virtual organization. It recognizes the various phases of virtual organization and identifies appropriate approaches related to different phases. It further ponders the relationship between virtual organization and new communication technologies and interprets the phases of information management in virtual organization. The corporate communication management process is elaborated along with phases of customer relationship management in a virtual organization. The design element of virtual organizations is evaluated and the relationship between the design of virtual organization and communication ergonomics is established. Moreover, the module examines the user interface and digital marketing communication management process in virtual organizations. Finally, the competitive and international strategies are examined and trust-building in virtual organization is elaborated.

 

  • Introduction and history of ERP
  • ERP as a Business Enabler
  • Evolution of ERP
  • Benefits, Drawbacks and limitations of ERP
  • Modules of ERP
  • Components of ERP
  • ERP products (SAP, Oracle, Peoplesoft, Microsoft dynamics)
  • Target audience
  • Core process analysis
  • Conference room pilot
  • Customization
  • Interface and conversion
  • Applications of ERP in:
  • - Marketing information systems and the sales order process
    - Production and supply chain management information systems
    - Accounting
    - HR process
    - ERP and E-commerce

  • Trends and issues in ERP

 

 

  • Introduction to big data:

  • - What are analytics
    - What is big data
    - Characteristics of big data
    - Data analysis flow
    - Big data examples, applications and case studies

  • Domain specific examples of big data
  • Data analytics Lifecyle
  • Data analytics methods
  • Big data stack setup and examples
  • Big data architectures and patterns
  • Analytics architecture component and design styles
  • Data acquisition
  • Big data analytics implantations
  • Big data storage
  • Batch data analysis
  • Real-time analysis
  • Big data analytics algorithms
  • Big data analytics case studies with implementation

 

As a college requirement, this course will be taught during the first semester of bachelor-level study. This course will provide a broad understanding of the complex environment in which organizations operate and the strategies they employ for success. Students must be able to explain the

Graduation project aims to develop research capability, in order to address specific real-life problems within the context of the study of the area. The course will practically expose the student to the main components of the research framework and namely problem identification, literature review, research design, and ethical issues in research.

 

Semester 2

The aim of the course is to provide the students with the basic concepts, fundamentals and components of Artificial intelligence and machine learning in business. It also discusses the AI and machine learning systems, capabilities , benefits and its limitations. The course also discuss how to use AI and machine learning to solve real world problems. The course provides examples, case studies, current issues and trends in the applications of AI and machine learning in Oman and the world.

  • Introduction to cyber security threats
  • Types of cyber threats
  • The motivations for cyber risks
  • The impact of cyber risks on organizations
  • Cyber Risks ecosystems and business models
  • Business model spectrum of cybercrimes
  • Cost of cybercrimes
  • Cybersecurity governance
  • Risk and audit function and cybersecurity roles
  • Communicating risks across the organization
  • Social engineering attacks

  • Digital Innovation and Transformation Framework
  • Structure and governance of the digital business
  • Applications of leadership and strategies in digital organization
  • Business consequences of a digitally transformed economy
  • Trends of Hyper connectivity in the digital business
  • Supercomputing as Foundation for a ‘Digitized Core’
  • Managing organizational change in digital transformation
  • Organizational implications of digitization
  • Designing Business Models for the Digital Economy
  • Business model innovation
  • Current trends in digital business & Analytics
  • Cloud computing in digital business
  • Mobile financial services
  • Digital supply chain management
  • Case studies in digital transformation

Graduation Project II aims to develop research capability, in order to address specific real-life problems within the context of the study of the area. This course will practically expose the student to the main components of the research framework namely data collection, analysis and interpretation of data, report writing and presentation, and ethical issues in conducting the research.

This course is offered for Bachelor Level students in Semester two. It is a comprehensive introduction to the legal and ethical framework of business. This course will examine court systems, obligations and contracts law, employment law, and partnership and corporation. It is offered for bachelor’s students. The course highlights the essential elements of the court system and the sources of law. It also spots light on the area of contract law by recognizing and applying the appropriate legal rules applicable under the contract law, in order to establish legal liability and Identify grounds for breach of contract and appropriate remedies. Additionally, it covers the labor law of Oman and in this particular chapter, the students are taught how to calculate the end-of-service gratuity in addition to the calculation of gross wage in case of sick leave. It provides students with an understanding of how to: apply the appropriate legal rules applicable under the Labor Law; identify any infringement or breaches of the law and explain the statutory procedure for employees. Moreover, the course explains commercial companies’ law 18/2019. The students learn the different types of business structures as per the commercial companies’ law, the process of raising capital and capital maintenance. Furthermore, the relationship between the general meeting, the board and corporate management. Finally, the course provides an explanation of the process of insolvency, voluntary administration, receivership and liquidation and discusses issues relating to governance and ethics.

BSDB4212 - Digital business strategies & models
BSDB4214 - Social Media content creation
BSDB4213 - Multimedia Applications on the Web
BSDB4217 - Digital Strategy & Analytics

 

 

 

 

 

 

 

 

 

 

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