This program aims to provide nationally and internationally recognized qualifications in digital business and Analytics and equip students with knowledge, real-life experiences and skills to enable them to successful careers. The integration of a business degree with information technology will help graduates to have a competitive advantage in the job market.
Upon completion of the program, the graduates will be able to:
- Demonstrate an understanding of the knowledge, concepts, theories, and principles of digital business and Analytics, technical infrastructure, emerging digital applications, systems, security and information technologies in business.
- Demonstrate understanding of the core business disciplines such as management, marketing, accounting, business law, strategic management, HR and entrepreneurship and innovations.
- Exhibit an understanding of the impacts of information and communications technologies on the management and operations of business and how to use these technologies in business to create opportunities, competitive advantages and make strategic changes.
- Apply knowledge in dealing with management, planning and policymaking, operations, marketing using the online applications and software for for-profit and non-profit organizations.
- Gain knowledge and skills in digital transformation, database management, big data and its applications, Fin Tech, e-commerce, website development, management information systems, business data analysis, cyber laws and security, digital innovations, programming, ERP systems, business intelligence, Human Resource Information Systems, big data analytics, data visualization, programing, online marketing, virtual organization management, artificial intelligence and its applications in business, and cybersecurity risks management.
- Adapt modern technologies, applications and systems relevant to the digital business and Analytics.
- Establish critical thinking skills and academic skills and knowledge for lifelong learning for a successful career in digital business and Analytics and their related fields.
- Implement creative thinking skills to develop rational practical solutions to problems in the workplace.
- Develop scientific research to provide solutions to problems relevant to digital business and Analytics
- Obtain interpersonal, intercultural, and cross-cultural communication competencies and work effectivity as an individual and in multidisciplinary teams.
- Think, act, and lead professionally and ethically in diverse work settings and environments.
- Apply entrepreneurial skills and lead business enterprises effectively and successfully.
Passing all requirements of the UTAS Advanced Diploma Digital Business & Analytics Program and scoring LGPA of 2.75/4.00
- Head of digital transformation
- Website manager
- Digital business analyst
- Digital sales manager
- Digital media director/ specialist
- Digital strategy and ecommerce director
- Digital brand director
- Digital operations
- Head of digital sales and online
- Digitalization and data science analyst
- Digital marketing
- Information and digital technology advisor
- Digital media specialists
- Digital software solutions
- Project manager-digital business systems
- E-commerce marketing manager
- Digital channels manager/specialist
- Digital business applications lead
- Digital writer
- Business Transformation analysts
- Digital sales business development manager
- Business consultant -digital information management
- Digital service operations
- Data architect
- UX/UI designer
- Digital applications manager
- Social media specialist
- Social media leader
- Digital marketing account manager
- Digital recruitment
- Customer service officer-digital business
- Content webmaster / creator
- Digital and communication executive
- Digital billing specialist
- Information systems manager
- Communications and digital marketing specialist
- Digital Manager
- Internet marketer
- Online support manager
- Database manager
- Database developer
- Data analyst
- Project manager
- Social media manager
- Business intelligence analyst
- Big data developer