Design

The course covers the basics and principles of Graphic Design. Students learn the right practices of applying composition and using shapes, text, colors and images through a number of exercises throughout the semester. They also gain the necessary terminology used in the field. By the end of the course, they will develop necessary skill sets that will help them think conceptually and execute basic design assignments.

Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. In this course, students will study, name, and measure the characteristics of letterforms. Teaching them the concerns revolving around selecting and combining typefaces. They will also look at best practices in setting type based on principles of hierarchy and spatial organization. And they will explore the expressive, meaning-making potential of type.

After completing the Drawing skills course, students are ready to enhance their artistic skills through learning how to handle and use new materials, such as acrylic, watercolor, oil color in their artworks. The course covers a number of topics including still life, figure drawing, portraiture, perspective and landscape.

The course explores the history of graphic design from the earliest communication technologies to the present. It examines changes in style and technology within the field and considers the relationship between graphic design and its cultural, political and social contexts.

Color is an essential tool for any designer. Though each color has its own specific hue and value, the expression and perception of a color changes in different contexts. In this course, Students will learn how to work with color, discovering how to develop schemes for their design projects. The course will range from fundamental color concepts and terminology to the practical application of color in different design fields

Through this course, students learn about Islamic art and its principles through a number of art and design projects. Exposing them to patterns, calligraphy and illustrations from different periods and cultures in the Islamic world. By the end of the course, the students will be able to incorporate the Islamic style into their future projects.

This course focuses on Arabic typography. It exposes students to the design of old and modern fonts by Arab designers and how it was used in different graphic design projects. With students’ experience of creating a Latin typeface in Typography I course, it is time to design their first Arabic font. By the end of the course, students will be able to publish their digital fonts and use them in different platforms.

In the Illustration course, students develop and sharpen skills that enable them to visually communicate ideas and to interpret a narrative effectively and convincingly. The course encompasses training of the hand, eye, and mind. Students are taught to become creative problem solvers, visual narrators, exploring ideas from research through sketches to finished art, which may be drawn or painted on a computer. At the same time, they learn the tools, materials, and techniques as it applies to create persuasive, visually appealing illustrations using both software; Adobe Photoshop and Illustrator.

The course focuses on old and modern printing technologies and basic binding and finishing technology that places emphasis on the technical and managerial aspects of binding and finishing topics. Students will also learn the set-up procedures of the primary types of binding equipment by way of lab demonstrations and hands-on assignments, including, guillotine cutting, hand bookbinding, and use of small and table top machines, drilling, padding, embossing and foil stamping, round cornering, and film laminating and preparing the files in suitable formats for printing press.

The course is essential for any designer looking forward to enhancing their creativity and problem solving skills through practical methods of research and brainstorming approaches in the design process. It is also an iterative process that seeks to understand the user, challenge assumptions, and define problems in a manner that identifies alternative strategies and solutions.

Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course will focus on enhancing students' set of skills and knowledge in developing a brand mark that answers the target market needs starting from research to idea development, sketching, to finalizing the logo and setting the guidelines, color palettes and themes.

Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course will focus on enhancing students' set of skills and knowledge in developing a brand mark that answers the target market needs starting from research to idea development, sketching, to finalizing the logo and setting the guidelines, color palettes and themes.

This course focuses on applying advanced digital photographic techniques and critical evaluating skills to develop a self-directed photographic project. It supports the students to develop and resolve an advanced creative and/or conceptually oriented project. This course helps students to blend their ideas, graphic skills and good eye with technical expertise gained from Introduction to Photography in order to produce high quality photographs. It helps students to work competently towards the standard of the graphic communication industry.

This course will offer students comprehensive coverage of Web Design and Development. The content of the course will allow students an opportunity to learn the importance of the web application, hypermedia, user interface, understating the terms of HTML, XML, Java Script, Designing and building interactive websites. Students will learn basic to intermediate web design skills using Adobe Dreamweaver application. To help maximize the student’s learning, this class will consist of lectures, digital media demonstrations, and web links; hand on exercises, group learning, discussions and real life community projects.

This course is an in-depth theoretical study of the principles of visual communication and advertising, providing the students with an understanding of the old and modern visual communication approaches and advertisement techniques. Also it introduces the students to the power of visual language and how it is used to convey ideas, information and messages in the fields of communication, interaction and design with principles of critical thinking and human visual perception necessary for effective communication.

This course abstracts the role of ethics in the profession of Design, what a profession is, how to get a job or start one, focuses on study and development of Basic Studio skills Design practice. Students will have the opportunity to study some famous Designers’ opinions about practicing Design, and interview some Omani designers as well, know how to study and analyze opinions and situations.

This course is an introduction to motion graphics; its concepts and techniques. The Digital and well controlled media processes commonly associated with the production of film, video and TV Motion Graphics are going to be explored along with the history and the development of the technology used today. The class covers not only the ability to create the motions, but the planning and execution of these motions to improve their ability in thinking like motion graphics artists.

Almost everything in our lives is packaged, therefore students will study through this course the evolution and history of packaging design, students will analyze the package design process from concept to production, The importance of packaging design basic principles of packaging design in terms of graphical and structural design to create three dimensional models for packaging design based on various factors affecting packaging design: materials, process, marketing, and distribution.

This course focuses on the advertising world, marketing strategies and designing for campaigns. The students will be applying their set of graphic design skills and visual communication knowledge into an ad campaign project after completing a research on the existing problem and analyzing the target audience background and how to approach them through a well-written creative strategy.

Graduates will start their graduation project with the focusing on intensive research applying all their theoretical knowledge into understanding their chosen problem and finally coming up with the right proposal for their client.

Graduates will use their research and proposal from Graduation Project I and start working on their project by applying all the practical and theoretical knowledge and skills into designing efficient graphic design outcomes that will solve the searched problem.

Students develop understanding of global warming risks and climate change concerns and how art and design can help in solving environmental problems. Not only by creating interesting designs, but by avoiding unnecessary excessive design approaches that could harm nature. Students will acquire knowledge that permits them to identify some practical art and design styles. Also they will develop inquiry skills and vocabulary as they explore the meaning of works that aim to achieve sustainability. Through a number of assignments, students will create environmentally friendly and art designs with well-thought concepts.

This course will provide students with the necessary knowledge about management, project management, as well as project planning and execution schedules and risk management. Creating bill of quantities and specifications and the necessary estimations for a project design and execution will be covered, as well as contract, tender documents, and career practice related methods and regulations.

This course gives students the opportunity to explore and understand the concepts of digital and physical portfolio. A portfolio is an organized collection of documents from personal, learning, and professional achievements. Students carefully plan both the structure and content of the physical and the digital portfolio. A well-composed portfolio is essential when meeting with potential employers or clients. In this course, students plan and prepare to develop a unique portfolio of individual work and are encouraged to keep samples of work as they progress through coursework and careers.