This course is about understanding challenges of intercultural communication, biases, listening within and across cultures, ethics of communication, developing intercultural competence etc. It also examines the causes and significance of intercultural differences in verbal and non-verbal communication.

The course will analyze how meaning is created through the manipulation of images and sound in visual media.
It explores the role of codes, symbols, typography, text and color in the construction of meaning and in establishing the audience-auteur relationship. The course critically analyses the conventions of narrative structure, sound editing and cinematography in films besides briefly evaluating the impact of the visual media in global society.

Prerequisite:CIMC1206
This course provides a grounding in the fundamental theory and practice of visual communication. It attempts to develop the students’ practical skills and explore the technical knowledge required for the creation of imagery in a digital context. It provides a critique of contemporary visual culture, surveying the mechanisms by which meaning is constructed through these images. It also attempts to explore the theoretical approaches to image analysis and applies these approaches to the creation of visual messages.

This course explores the nature of both verbal and non-verbal communication skills in interpersonal and intrapersonal contexts; examines areas like time management skills, assertiveness, self-motivation and raising confidence. The course provides an insight into presentation, public speaking and writing skills with an aim to prepare graduates to face the world outside the campus.

 

This course discusses the historical development of theories of communication.
It examines and analyses the social and cultural context for these theories.
Critically and analytically assesses the continuing validity of these theories in contemporary society, especially in the era of social media communication.

The course explores various dimensions of ethics and morality, both in principles and practice which is fundamental to media as a conscience keeper in mirroring the society and its role in shaping the discourse on reality we live in. It provides understanding the extent and constraints of ethical framework shaped within the larger social political structures and its manifestation in media narratives reflecting contemporary society. It critically evaluates the role of the media while analytically assessing the link between individual morality and the rights and responsibilities of the media to work within ethical frameworks.

This course prepares the students with grounding overviews in areas of Popular Culture namely in Contemporary global media which has its role in the formation and distribution of western popular culture as the mainstream world culture. Defining popular culture as the process by which individual identities are positioned in relation to collective experience through the influence of the media content. This course explores the interchange between popular experience and media representations of identity, community and power

Prerequisite:
CIMC1103
CIMC1205
This course will introduce students to the role of Photojournalism in the contemporary global media. Defining Photojournalism as the process by which Journalistic aptitudes are combined with the art of photography through the learning process of the basics of Photography and Photojournalism. The course aims to make the students learn Visual storytelling through a series of photographic images, which are thematically linked to provide a broader perspective. In addition, the course will explore the areas of Applied Visual Aesthetics, Visual readings and Applied Ethics in Photojournalism.

Prerequisite:
CIMC2109
This course will introduce students to the role of Photojournalism in the contemporary global media. Defining Photojournalism as the process by which Journalistic aptitudes are combined with the art of photography through the learning process of the basics of Photography and Photojournalism. The course aims to make the students learn Visual storytelling through a series of photographic images, which are thematically linked to provide a broader perspective. In addition, the course will explore the areas of Applied Visual Aesthetics, Visual readings and Applied Ethics in Photojournalism.

Uncs2215- Communication Skills
Unpr2217- Preparing for Work
Unwe2216- Working Ethics
Unis2206- Islamic Studies
Unoc2207- Oman Civilization and Man
Unct2210- Critical Thinking
Uncl2211- Chinese Language

Prerequisite: CIMC2212
This course introduces debates about the impact(s) of various topical issues in media communication. It fosters a critical understanding of the nature, foundation and importance of these debates. Critically and analytically assesses the claims of competing interest groups and stakeholders

The course takes students through the variety of theories and methodologies for the study of social issues. Subsequently, it presents discourses on a wide range of sociological issues that include crime, poverty, race, migration, education, wellbeing, urban spaces and cities and changes in the environment. Exposure to these theories, methodologies and discourses are tailored to lead students to the realization that every society has its own structures, systems, strengths and weaknesses and that people’s behavior and their lives can be based upon the sociological conditions of their society.

Prerequisite:STATXXXX
This course gives an understanding about the practice of journalism particularly print media. It includes practical exercises in basic news-gathering and writing. It also demonstrates how to be a reflective practitioner, besides providing a background to the news industry. It contributes to developing writing skills and understanding of journalistic work field.

Prerequisite: CIMC1205
This course gives an understanding about the practice of journalism particularly print media. It includes practical exercises in basic news-gathering and writing. It also demonstrates how to be a reflective practitioner, besides providing a background to the news industry. It contributes to developing writing skills and understanding of journalistic work field.

Prerequisite: CIMC1204 This course helps in developing the understanding in students regarding media, importance of research , planning of events ,value of internal communication and issues to managed when in crisis. Ethical aspects in Public relations and the implementation of activities to fulfil the goals related to social responsibility are also some of the elements taught in the course

Prerequisite: UNEN1203

Prerequisite: UNEN1203
This course will help PR students in particular to develop some writing skills that they need when they going labor market. In addition, it will help them to acquire the best writing practices that a PRO needs to be aware of.

Prerequisite: CIJR3101
The course aims at developing students’ understanding regarding political, business, health, sports, education, arts reporting and the ethical concerns and considerations. Interviewing techniques and writing intros and leads.

Prerequisite: CIPR3101
The course offered in the third year Public Relations applies various methods used by Corporate Organizations to achieve a competitive success among their various publics. The course is designed specifically to engage students to analyze and comprehend the various management functions adopted by contemporary organizations within the Public Relations Departments. It constructs and fosters an analytical and strategical approach among students and gives them knowledge required to perform in the corporate world.

Prerequisite:
CIMC2110
CIMC2216
This is a practical, creative and vocational course, aiming to equip students to produce creative media solutions to a predetermined client brief and a set deadline. Students will develop skills in idea generation, writing proposals, production management and budget control as a means of successfully fulfilling the clients’ requests and target group expectations. Students will develop an understanding of media production process for public relations, working on corporate projects and their client, company promotion, publicity activities and learn to work in the technical and creative roles of video commercial production. At the end of the course, students will be directed to produce two major Public Relations productions for real clients using industry-standard media production equipment.

Prerequisite:CIPR3203
This course shows students the aspects to be kept in mind while planning communication strategies.
The problems related to communication and working in the corporate field while understanding the nuances related to strategic approach to publicity, placement of sponsorship, evaluating strategic outcomes , using social media as a strategic tool for PR are some of the important areas which are delved deep into for strengthening students understanding in the area.

Prerequisite: CIPR3101
This course facilitates the overall application of theory and practice of Protocol and Organizing Events. Students will apply principles of event design, operations, marketing, financing, and managing, define protocol and various types of events such as fundraising, corporate, cultural and sporting, and pply relevant concepts such as risk management and event evaluation.

The introduces students to social media and the role of Social Media in Organizations (Social Influence) and focuses on trending issues such as social Media Ethics for PR, Social media use in Crisis, and developing A Social Media PR Campaign.

Prerequisite:
CIMC3119
CIMC2212
This course aims at familiarizing students with basic research approaches and data collection procedures used in Communication Studies.
Students will exercise academic writing standards and ethical aspects of academic research.
The applied research perspective of UTAS will be introduced to them.
The course objectives are as follows: To familiarize the students with theoretical aspects of academic research as well as data collection procedures commonly employed in Communication Studies research; to familiarize students with academic writing standards and ethical aspects of academic research, and to enable students to take up full-fledged academic research projects in future.

 

Prerequisite: CIPR4105
This course facilitates the overall application of theory and practice of public relations and help students learn to deal with real-life problem-solving situations, applying principles of strategic planning to develop communication solutions for socially relevant contexts, conducting media planning, managing publicity events and design messages for media and social media etc.
The relevance of research and evaluation in PR campaigns is discussed.

The course is designed specifically to engage students to analyze and comprehend the various management functions practiced in current situations globally, to meet its goals analytical and strategical tactics used by industry, and gain that knowledge among students giving them a cutting edge required to perform in the corporate world.

Prerequisite:CIPR4112
Graduation Project II prepares students for executing a small-scale applied research project related to their respective professional study areas namely, Public Relations, Journalism, and Media Management.
Students are required to produce a research-based graduation project report that (i) focuses on real life problems in their respective professional fields in Oman and (ii) are relevant for their professional development.
The topic of the dissertation must be pertaining to Omani context. The length of the written dissertation is 6000-8000 words.

Mass Communication Elective Courses (Arabic)
CIAR3110 - Writing for Newspapers - Pre-Requisite Course: CIMC1205
CIAR3111 - Journalistic Translation
CIAR4112 - Writing for Public Relations -Pre-Requisite Course: CIMC1204
CIAR4113 - Writing for Radio and Television -Pre-Requisite Course: CIMC1206
CIAR4114 - Contemporary Arab Media

 

Mass Communication Elective Courses (English)
CIMM3203 - Managing Creative Projects
CIPR3101 - Public Relations Communication - Pre-Requisite Course: CIMC1204
CIJR3101 - Print Journalism - Pre-Requisite Course: CIMC1205
CIDM4211 - Web Media Production - Pre-Requisite Course: CIMC2110
CIAD3204 - Design for Advertising I - Pre-Requisite Course: CIMC2110

This course is about understanding challenges of intercultural communication, biases, listening within and across cultures, ethics of communication, developing intercultural competence etc.
It also examines the causes and significance of intercultural differences in verbal and non-verbal communication.

The course will analyze how meaning is created through the manipulation of images and sound in visual media. It explores the role of codes, symbols, typography, text and color in the construction of meaning and in establishing the audience-auteur relationship. The course critically analyses the conventions of narrative structure, sound editing and cinematography in films besides briefly evaluating the impact of the visual media in global society.

This course provides a grounding in the fundamental theory and practice of visual communication.
It attempts to develop the students’ practical skills and explore the technical knowledge required for the creation of imagery in a digital context.
It provides a critique of contemporary visual culture, surveying the mechanisms by which meaning is constructed through these images. It also attempts to explore the theoretical approaches to image analysis and applies these approaches to the creation of visual messages.

This course explores the nature of both verbal and non-verbal communication skills in interpersonal and intrapersonal contexts; examines areas like time management skills, assertiveness, self-motivation and raising confidence.
The course provides an insight into presentation, public speaking and writing skills with an aim to prepare graduates to face the world outside the campus.

 

Uncs2215- Communication Skills
Unpr2217- Preparing for Work
Unwe2216- Working Ethics
Unis2206- Islamic Studies
Unoc2207- Oman Civilization and Man
Unct2210- Critical Thinking
Uncl2211- Chinese Language

This course discusses the historical development of theories of communication.
It examines and analyses the social and cultural context for these theories.
Critically and analytically assesses the continuing validity of these theories in contemporary society, especially in the era of social media communication.

The course explores various dimensions of ethics and morality, both in principles and practice which is fundamental to media as a conscience keeper in mirroring the society and its role in shaping the discourse on reality we live in.
It provides understanding the extent and constraints of ethical framework shaped within the larger social political structures and its manifestation in media narratives reflecting contemporary society.
It critically evaluates the role of the media while analytically assessing the link between individual morality and the rights and responsibilities of the media to work within ethical frameworks.

This course prepares the students with grounding overviews in areas of Popular Culture namely in Contemporary global media which has its role in the formation and distribution of western popular culture as the mainstream world culture.
Defining popular culture as the process by which individual identities are positioned in relation to collective experience through the influence of the media content.
This course explores the interchange between popular experience and media representations of identity, community and power.

Prerequisite:
CIMC1103
CIMC1205

This course will introduce students to the role of Photojournalism in the contemporary global media.
Defining Photojournalism as the process by which Journalistic aptitudes are combined with the art of photography through the learning process of the basics of Photography and Photojournalism.
The course aims to make the students learn Visual storytelling through a series of photographic images, which are thematically linked to provide a broader perspective.
In addition, the course will explore the areas of Applied Visual Aesthetics, Visual readings and Applied Ethics in Photojournalism.

 

Prerequisite:CIMC2109

Video production is an entry-level course that will serve as an introduction to basic video/film/audio production. The goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two elements together to tell a story. This course provides a foundation in the theory and practice of Video Production. It attempts to develop the students’ practical skills and explore the technical knowledge required for telling a story using moving images and sound. Students will learn to handle, operate a video camera and shoot on location

Prerequisite: CIMC2212
This course introduces debates about the impact(s) of various topical issues in media communication.
It fosters a critical understanding of the nature, foundation and importance of these debates.
Critically and analytically assesses the claims of competing interest groups and stakeholders.

The course takes students through the variety of theories and methodologies for the study of social issues.
Subsequently, it presents discourses on a wide range of sociological issues that include crime, poverty, race, migration, education, wellbeing, urban spaces and cities and changes in the environment.
Exposure to these theories, methodologies and discourses are tailored to lead students to the realization that every society has its own structures, systems, strengths and weaknesses and that people’s behavior and their lives can be based upon the sociological conditions of their society.

Prerequisite:STATXXXX
In this course students will: learn to use a wide variety or qualitative and quantitative methods to collect and analyze data; be taught to think critically about information and become better information users; and develop research strategies.
In this course, the students will be guided to choose topics that are relevant to their future.

Prerequisite: CIMC1205
This course gives an understanding about the practice of journalism particularly print media.
It includes practical exercises in basic news-gathering and writing.
It also demonstrates how to be a reflective practitioner, besides providing a background to the news industry.
It helps students to demonstrate competence in a core set of journalistic crafts in reporting, research and storytelling that show versatility across media, and also to demonstrate clear understanding between the difference of journalistic work in print, tv, radio and web journalism.

Prerequisite: UNEN1203

Prerequisite: UNRE1210
The content of this course will consist of the skills related to writing academic essays, reflective essays, analytical reports, with lots of practice on the aspects related to the major – related writing skills.
For the Journalism major the students will learn how to write different styles of news writing. Feature writing, hard and soft news writing, editing, writing headlines and intros are skills which need to be honed and a lot of practice is required for the same.
This course will provide students with good practice time.

Prerequisite: CIJR3101
The course aims at developing students’ understanding regarding political, business, health, sports, education, arts reporting and the ethical concerns and considerations and Interviewing techniques.

Prerequisite: CIJR3101

This course is about teaching students how to edit political, regional , international news copies, online editing , writing news headlines, usage of grammar, journalistic values etc

Prerequisite: CIJR3101
The content of the course is about examining and applying the principles of design in print journalism and outlines the scope of production in print journalism.
This course introduces layout terminology, promotes skillful and creative use of typography, expands on basic page architecture, modular layouts, optical weights, story display, picture editing and photograph display.
Through critical analyses of layout and design of current print media, it teaches the techniques and skills required for design to serve as an effective vehicle for news and features.
It also provides the opportunity for students to design newspaper pages that include graphics, photos and headlines for news and features.

Online & Mobile Media will introduce students to new media technologies, genres and audiences.
It aims to develop students’ understanding of the evolving media landscape and its relationship with mainstream journalism.
This course focuses on how new technologies, genres, and audiences are affecting the media landscape.
Topics include the evolution of media technologies; the impact of online sites and web logs on the role and status of mainstream journalism; the changing nature of audiences in an online and mobile media era; ways that communication professionals can use websites and social software; citizen journalism; copyright; and open source production.

Prerequisite: CIJR3203

The course explores current practices in radio journalism against a background of principles and theory, with a particular emphasis on the writing and producing of news items.
Encourages critical analysis of radio work practices and news products while developing the practical skills and technological processes required to produce radio news items to broadcast standard.

Prerequisite:CIJR3202

Students will build on existing journalistic skills, expand and refine them within the context of feature writing.
Techniques will be honed in researching, interviewing, structuring, analyzing and writing features for print, broadcast and online mainstream media.
There will be a focus on identifying audiences, differences between feature and news writing, history and traditions of feature writing. Feature-writing elements, functions, genres, what makes a feature work, the social significance of features, and the roles they play and the principles to which they conform will be covered. Students will analyze and study ideas, creativity and work of important features writers’.
They will also undertake research, reading and writing exercises and assignments.

Prerequisite: CIMC1204
This course helps in developing the understanding in students regarding media, importance of research , planning of events ,value of internal communication and issues to managed when in crisis.

Prerequisite:
CIMC3119
CIMC2212
Graduation Project I prepares students of Journalism, Public Relations and Media Management majors to undertake a small-scale applied research project related to their respective professional study areas. Students are required to produce a research proposal on a topic that not only is relevant to their professional development but also focuses on real life problems pertaining to their professional fields in Oman. The topic of the study must be pertaining to Omani context. The proposal submitted at the end of the semester will serve as the basis of the second level of the course (Graduation Project II).

Prerequisite:
CIMC2216
CIJR3202
This course focusses upon Ethics and morality in news and current affairs, structuring of stories, the role and responsibility of a news producer, importance of cooperation and team work in the reporting process, developing an understanding of storytelling and news. This course also helps students in preparing news bulletin while applying the theoretical principles.

Prerequisite: CIMC2110
New Media Journalism teaches at both a theoretical level and a practical level.
This course examines the development of digital technologies and the issues affecting journalists that arise from new media forms such as online news media and blogging.
At the practical level, this course covers the writing, editing and website design skills that are relevant to online journalism, including digital photography and image editing. Two software packages, Adobe Dreamweaver and Adobe Photoshop, are used.

Prerequisite: CIJR4112
Graduation Project II prepares students for executing a small-scale applied research project related to their respective professional study areas namely, Public Relations, Journalism, and Media Management.
Students are required to produce a research-based graduation project report that (i) focuses on real life problems in their respective professional fields in Oman and (ii) are relevant for their professional development.
The topic of the dissertation must be pertaining to Omani context.
The length of the written dissertation is 6000-8000 words.

 

Mass Communication Elective Courses (Arabic)
CIAR3110 - Writing for Newspapers -Pre-Requisite Course: CIMC1205
CIAR3111 - Journalistic Translation
CIAR4112 - Writing for Public Relations -Pre-Requisite Course: CIMC1204
CIAR4113 - Writing for Radio and Television -Pre-Requisite Course: CIMC1206
CIAR4114 - Contemporary Arab Media

 

Mass Communication Elective Courses (English)
CIMM3203 Managing Creative Projects
CIPR3101 Public Relations Communication -Pre-Requisite Course: CIMC1204
CIJR3101 Print Journalism -Pre-Requisite Course: CIMC1205
CIDM4211 Web Media Production -Pre-Requisite Course: CIMC2110
CIAD3204 Design for Advertising I -Pre-Requisite Course: CIMC2110

This course is about understanding challenges of intercultural communication, biases, listening within and across cultures, ethics of communication, developing intercultural competence etc.It also examines the causes and significance of intercultural differences in verbal and non-verbal communication.

The course will analyze how meaning is created through the manipulation of images and sound in visual media.It explores the role of codes, symbols, typography, text and color in the construction of meaning and in establishing the audience-auteur relationship.The course critically analyses the conventions of narrative structure, sound editing and cinematography in films besides briefly evaluating the impact of the visual media in global society.

Prerequisite:CIMC1206
This course provides a grounding in the fundamental theory and practice of visual communication.It attempts to develop the students’ practical skills and explore the technical knowledge required for the creation of imagery in a digital context.It provides a critique of contemporary visual culture, surveying the mechanisms by which meaning is constructed through these images.It also attempts to explore the theoretical approaches to image analysis and applies these approaches to the creation of visual messages.

This course explores the nature of both verbal and non-verbal communication skills in interpersonal and intrapersonal contexts; examines areas like time management skills, assertiveness, self-motivation and raising confidence.The course provides an insight into presentation, public speaking and writing skills with an aim to prepare graduates to face the world outside the campus.

 

Uncs2215 - Communication Skills
Unpr2217 - Preparing for Work
Unwe2216 - Working Ethics
Unis2206 - Islamic Studies
Unoc2207 - Oman Civilization and Man
Unct2210 - Critical Thinking
Uncl2211 - Chinese Language
UNFL2213 - French Language
UNGL2215 - German Language

This course discusses the historical development of theories of communication. It examines and analyses the social and cultural context for these theories.Critically and analytically assesses the continuing validity of these theories in contemporary society, especially in the era of social media communication.

The course explores various dimensions of ethics and morality, both in principles and practice which is fundamental to media as a conscience keeper in mirroring the society and its role in shaping the discourse on reality we live in.It provides understanding the extent and constraints of ethical framework shaped within the larger social political structures and its manifestation in media narratives reflecting contemporary society.It critically evaluates the role of the media while analytically assessing the link between individual morality and the rights and responsibilities of the media to work within ethical frameworks.

This course prepares the students with grounding overviews in areas of Popular Culture namely in Contemporary global media which has its role in the formation and distribution of western popular culture as the mainstream world culture.Defining popular culture as the process by which individual identities are positioned in relation to collective experience through the influence of the media content.This course explores the interchange between popular experience and media representations of identity, community and power

Prerequisite:
CIMC1103
CIMC1205
This course will introduce students to the role of Photojournalism in the contemporary global media. Defining Photojournalism as the process by which Journalistic aptitudes are combined with the art of photography through the learning process of the basics of Photography and Photojournalism.
The course aims to make the students learn Visual storytelling through a series of photographic images, which are thematically linked to provide a broader perspective.In addition, the course will explore the areas of Applied Visual Aesthetics, Visual readings and Applied Ethics in Photojournalism.

Prerequisite:CIMC2109
Video production is an entry-level course that will serve as an introduction to basic video/film/audio production.The goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two elements together to tell a story.This course provides a foundation in the theory and practice of Video Production. It attempts to develop the students’ practical skills and explore the technical knowledge required for telling a story using moving images and sound. Students will learn to handle, operate a video camera and shoot on location.

 

Prerequisite: CIMC2212
This course introduces debates about the impact(s) of various topical issues in media communication. It fosters a critical understanding of the nature, foundation and importance of these debates. Critically and analytically assesses the claims of competing interest groups and stakeholders.

The course takes students through the variety of theories and methodologies for the study of social issues. Subsequently, it presents discourses on a wide range of sociological issues that include crime, poverty, race, migration, education, wellbeing, urban spaces and cities and changes in the environment.
Exposure to these theories, methodologies and discourses are tailored to lead students to the realization that every society has its own structures, systems, strengths and weaknesses and that people’s behavior and their lives can be based upon the sociological conditions of their society.

Prerequisite: STATXXXX
In this course students will: learn to use a wide variety or qualitative and quantitative methods to collect and analyze data; be taught to think critically about information and become better information users; and develop research strategies.In this course, the students will be guided to choose topics that are relevant to their future.

Prerequisite:
CIMC2216
CIMC2110
The course is designed to develop practical and conceptual skills in interactive digital media production. The course covers the production and assembly of media assets into an interactive piece suitable for a range of delivery modes. Identifies and evaluates a range of non-linear narrative and information structures. Critically evaluates notions of interactivity and the interface in relation to new media forms, in order to generate a range of strategies for interaction and interface design.

Prerequisite: UNEN120

Prerequisite: UNRE1210
The course content of this course will consist of the skills related to writing academic essays, reflective essays, analytical reports, with lots of practice on the aspects related to the major – related writing skills. The digital media major will focus on - How to write a premise and logline Script conventions Different genres of script 3acts story Building the characters, how to make your character live.Writing narration for documentary film.

Prerequisite: CIDM3101
Explores a variety of media theories in relation to industry standard patterns of 3D modeling.Constructs and fosters an analytical approach to developing and delivering a three dimensional modeling, texturing and lighting project within a variety of genres.

 

Prerequisite: CIMC2216
This subject extends and develops ideas, concepts and technical skills in the context of team-based media production workflows.Students further their understanding of the techniques and conceptual skills required for professional and an original digital multimedia piece for a client as part of a project team through a series of seminars, in-class and out-of-class exercises and practical workshops.These skills include, developing a treatment appropriate to the production, devising a project plan, acquiring media, developing and delivering the physical content to a high technical standard within the budgeted time frame.It introduces a set of guidelines for project management, mastering, licensing and distribution. Also it focuses on improving students’ production skills including; shooting, lighting and editing.

Prerequisite: CIMC2216
The course examines more sophisticated non-linear video editing tools and techniques e.g. QuickTime, AVI, H2.64 and MPEG etc capture and edit.Considers the technical issues and trade-offs when shooting and editing for different video formats. It includes practical authoring work with emphasis on video selection and editing techniques in an interactive environment.The Course develops the creative use of digital video as a storytelling medium for both linear and non-linear narrative.

Prerequisite: CIMC2216
The course will focus on fostering an appreciation of the language, visual grammar and narrative strategies of cinema, drawing upon film history, theoretical principles and examples of great films from across the world.By means of compelling explanation and illustrative examples, the course will explain how cinema as a visual medium engages in the construction of meaning.Participants will be familiarized with key movements in the history of cinema, the work of leading film-makers, and the aesthetic, creative and social concerns of great cinematic works.

Prerequisite:CIDM3203
This course provides advanced level practical training of 3D computer Animation.This course builds on the fundamental skills acquired in 3D Modelling and Visualization and applies these to the development and production of more advanced computer generated moving image sequences.

Prerequisite:
CIDM3204
CIDM3205
This is a holistic course encompassing hands-on practice as well as theoretical grounding, with the aim of teaching basic studio operations and the execution of programs.The pedagogical approach is designed to facilitate the honing of skills in live direction, lighting, vision mixing, audio mixing, pre-production, and production planning.The course also covers various types of programming, script analysis, scene blocking, studio sets, graphics and the use of optics/lenses.The relevance of this course to the major arises from its providing training in a critical aspect of media production, namely studio-based production.

Prerequisite:
CIMC2216
CIMC2110
This course will teach students how to create social media content strategy and how to create social media content using cloud based apps.These cloud based apps are based on Artificial Intelligence programs so, students will be able use Next Gen cutting edge technology in their field.

 

Prerequisite:
CIDM3204
CIDM3205
CIMC2212
This course is the first phase of the students’ graduation project in which different stages of writing a proposal have been explored i.e. writing a story, treatment, script, making a storyboard etc.Also workshops on the use of cameras and lighting have been added to develop students’ technical skills required for making their project.In addition, ethical issues related to filmmaking have been discussed apart from examining the role and importance of film making in society. Moreover, some film screenings have been added to introduce the students to the different styles of filmmaking which fosters an analytical approach of the ways those films were made exploring the genre, narrative, technical details etc., which will help the students in developing their project in a professional way.

Prerequisite: CIDM3205
Post production serves as a sequel to production with a more holistic approach entailing editing of video and audio, animation and compositing by applying audio visual effects through computer graphic imagery.Post production as a discipline comprise of a range of myriad applications that significantly contribute to various digital platforms of media communication in effective delivery of narrative or an idea.

Prerequisite: CIDM3101
This course is about delivering conceptual and practical skills in web design including aspects of scripting and dynamically loading audio, web video, and interactive content. It introduces “best practice” principles of web standards for technology-mix, interface usability and navigation.

Prerequisite:
CIDM4112
CIDM4108
This Course is a follow up of Graduation Project 1 (Digital Media) in which the students will produce a short film professionally, based on the proposal they presented earlier in Capstone Project I, demonstrating all the skills they have achieved throughout the study. Also, the ethical issues in the film making will be explored at the advanced level, understanding the various issues involved while producing a film.In addition, the process of formal report writing will be discussed which will look into the production and postproduction phase apart from the students individual experiences while producing the film.The students will also learn how to creatively compile and present their portfolio for better job opportunities.

Mass Communication Elective Courses (Arabic)
CIAR3110 - Writing for Newspapers-Pre-Requisite Course:CIMC1205
CIAR3111 - Journalistic Translation
CIAR4112 - Writing for Public Relations -Pre-Requisite Course:CIMC1204
CIAR4113 - Writing for Radio and Television - Pre-Requisite Course:CIMC1206
CIAR4114 - Contemporary Arab Media

Mass Communication Elective Courses (English)
CIMM3203 - Managing Creative Projects
CIPR3101 - Public Relations Communication -Pre-Requisite Course:CIMC120 4
CIJR3101 - Print Journalism - Pre-Requisite Course:CIMC1205
CIDM4211 - Web Media Production - Pre-Requisite Course:CIMC2110
CIAD3204 - Design for Advertising I- Pre-Requisite Course:CIMC2110

This course is about understanding challenges of intercultural communication, biases, listening within and across cultures, ethics of communication, developing intercultural competence etc. It also examines the causes and significance of intercultural differences in verbal and non-verbal communication.

The course will analyze how meaning is created through the manipulation of images and sound in visual media. It explores the role of codes, symbols, typography, text and color in the construction of meaning and in establishing the audience-auteur relationship. The course critically analyses the conventions of narrative structure, sound editing and cinematography in films besides briefly evaluating the impact of the visual media in global society.

Prerequisite:CIMC1206
This course provides a grounding in the fundamental theory and practice of visual communication. It attempts to develop the students’ practical skills and explore the technical knowledge required for the creation of imagery in a digital context. It provides a critique of contemporary visual culture, surveying the mechanisms by which meaning is constructed through these images. It also attempts to explore the theoretical approaches to image analysis and applies these approaches to the creation of visual messages.

This course explores the nature of both verbal and non-verbal communication skills in interpersonal and intrapersonal contexts; examines areas like time management skills, assertiveness, self-motivation and raising confidence. The course provides an insight into presentation, public speaking and writing skills with an aim to prepare graduates to face the world outside the campus.

Prerequisite:MATH1200

4 Specialization Electives

Mass Communication Elective Courses (Arabic)
CIAR3110 - Writing for Newspapers -Pre-Requisite Course: CIMC1205
CIAR3111 - Journalistic Translation
CIAR4112 - Writing for Public Relations -Pre-Requisite Course: CIMC1204
CIAR4113 - Writing for Radio and Television -Pre-Requisite Course: CIMC1206
CIAR4114 - Contemporary Arab Media

 

Mass Communication Elective Courses (English)
CIMM3203 Managing Creative Projects
CIPR3101 Public Relations Communication - Pre-Requisite Course: CIMC1204
CIJR3101 Print Journalism - Pre-Requisite Course: CIMC1205
CIDM4211 Web Media Production -Pre-Requisite Course: CIMC2110
CIAD3204 Design for Advertising I-Pre-Requisite Course: CIMC2110

This course discusses the historical development of theories of communication. It examines and analyses the social and cultural context for these theories. Critically and analytically assesses the continuing validity of these theories in contemporary society, especially in the era of social media communication.

The course explores various dimensions of ethics and morality, both in principles and practice which is fundamental to media as a conscience keeper in mirroring the society and its role in shaping the discourse on reality we live in. It provides understanding the extent and constraints of ethical framework shaped within the larger social political structures and its manifestation in media narratives reflecting contemporary society. It critically evaluates the role of the media while analytically assessing the link between individual morality and the rights and responsibilities of the media to work within ethical frameworks.

This course prepares the students with grounding overviews in areas of Popular Culture namely in Contemporary global media which has its role in the formation and distribution of western popular culture as the mainstream world culture. Defining popular culture as the process by which individual identities are positioned in relation to collective experience through the influence of the media content. This course explores the interchange between popular experience and media representations of identity, community and power

Prerequisite:
CIMC1103
CIMC1205

This course will introduce students to the role of Photojournalism in the contemporary global media. Defining Photojournalism as the process by which Journalistic aptitudes are combined with the art of photography through the learning process of the basics of Photography and Photojournalism. The course aims to make the students learn Visual storytelling through a series of photographic images, which are thematically linked to provide a broader perspective. In addition, the course will explore the areas of Applied Visual Aesthetics, Visual readings and Applied Ethics in Photojournalism.

Prerequisite:CIMC2109

Video production is an entry-level course that will serve as an introduction to basic video/film/audio production. The goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two elements together to tell a story. This course provides a foundation in the theory and practice of Video Production. It attempts to develop the students’ practical skills and explore the technical knowledge required for telling a story using moving images and sound. Students will learn to handle, operate a video camera and shoot on location

Prerequisite: CIMC2212
This course introduces debates about the impact(s) of various topical issues in media communication. It fosters a critical understanding of the nature, foundation and importance of these debates. Critically and analytically assesses the claims of competing interest groups and stakeholders.

The course takes students through the variety of theories and methodologies for the study of social issues. Subsequently, it presents discourses on a wide range of sociological issues that include crime, poverty, race, migration, education, wellbeing, urban spaces and cities and changes in the environment. Exposure to these theories, methodologies and discourses are tailored to lead students to the realization that every society has its own structures, systems, strengths and weaknesses and that people’s behavior and their lives can be based upon the sociological conditions of their society.

Prerequisite: CIMC3119
In this course students will: learn to use a wide variety or qualitative and quantitative methods to collect and analyze data; be taught to think critically about information and become better information users; and develop research strategies. In this course, the students will be guided to choose topics that are relevant to their future.

Prerequisite:
CIMC1207
CIMC2110

This course prepares the students with grounding overviews of the process of copywriting and the skills needed to be a successful copywriter. The course describes the role of a copywriter and explains the practice of copywriting in print, broadcast such as radio and television and Internet advertising with practical exercises and projects for assessing the learning outcomes. Throughout the course, the students are prepared to write copy for:
● Copywriting for Print Media
● Copywriting for Radio & TV
● Copywriting for the Web

Working around the Words and pictures work together to produce a creative concept.

Prerequisite: UNEN1203

Prerequisite:UNEN1203
The content of this course will consist of the skills related to writing academic essays, reflective essays, analytical reports, with lots of practice on the aspects related to the major – related writing skills. Advertising major will focus on script writing for the course on advertising production , writing slogans with use of new words , adjectives , finding synonyms, rhyming words, writing proposals , Advertising research reports , formulating of creative slogans with expressions in lesser words and creating curiosity in the readers / viewers regarding a product.

Prerequisite:CIMC3119

This course content consists of understanding advertising research design, testing of hypothesis in advertising research, qualitative operations and interpretations, report writing and evaluation, assessing the impact of advertising campaigns.

Prerequisite:CIMC2110

This course aims to develop the fundamentals of design, Elements of the design, Image, Colors, Typography, Creative writing, Composition, Web Advertising, Printing Technologies so that students will be able to build on the learning later in the fourth year final projects.

The content of this course covers the social and economic aspects of advertising, consumerism , determinants of consumer behavior and their decision making process, public service advertising, and an overview of Advertising in Oman.

The content of this course focusses on the significance of advertising management, integrated marketing communication, scope of Product branding, planning of advertising and decision making and the future trends in Advertising management.

Prerequisite: CIAD3206

The strategies and plans involved in advertising, the value of creativity as part of the strategy , different strategies for online advertising, media planning, budgeting, pre-testing and post- testing strategies in campaign evaluation, understanding the competitiveness of market and learning to have the competitive advantage over other brands through setting product strategies and related topics are covered in this course.

 

Prerequisite: CIAD3204

Building upon creative ideas through Lateral Thinking, Brainstorming. Parallel Thinking, learning the theories of creativity, Creative Decision making, How to sell an idea, Writing for TV and Print, Writing for Social media, Big idea and USP, Learning through case studies about culture and creativity will be the content of this course.

Prerequisite: CIAD3204
This course will be an Introduction to illustrator, its Tools & Panels. Students will be mastering the pen tool, learn Logo designing, Building blocks, Working with shapes , text , Art tools , will know about an Artist’s apparatus, Product packaging ,effectively working with all these skills on their portfolio.

 

Prerequisite: CIMC2216
This course covers, Broadcast/ Digital advertising, Basic for video production for advertising, Camera handling, Lighting through various workshops given in the studio. The Post production areas like editing fundamentals, Sound production, After effects are also part of the course content in addition of changing trends and future aspects.

Prerequisite: CIAD4107
The content of this course will consist of topics related to managing social media accounts, managing influencers, data analysis, self - marketing, social media campaigns and marketing strategies and planning, understanding the difference between advertising and social media marketing and how they work together.

Prerequisite:
CIAD4112
CIAD4107
This course will consist of practical aspects related to the product shoot like writing the shoot proposal, planning the shoot, designing the logo, and giving shape to the ideas conceived while studying Grad project 1 in the previous semester. Different concepts of designing layouts, promotional mix, media mix, and preparing a portfolio

4 Specialization Electives

Mass Communication Elective Courses (Arabic)
CIAR3110 - Writing for Newspapers -Pre-Requisite Course: CIMC1205
CIAR3111 - Journalistic Translation
CIAR4112 - Writing for Public Relations -Pre-Requisite Course: CIMC1204
CIAR4113 - Writing for Radio and Television -Pre-Requisite Course:CIMC1206
CIAR4114 - Contemporary Arab Media

 

Mass Communication Elective Courses (English)
CIMM3203 - Managing Creative Projects
CIPR3101 - Public Relations Communication -Pre-Requisite Course: CIMC1204
CIJR3101 - Print Journalism -Pre-Requisite Course: CIMC1205
CIDM4211 - Web Media Production -Pre-Requisite Course: CIMC2110
CIAD3204 - Design for Advertising I -Pre-Requisite Course: CIMC2110

Prerequisite: EGEC4130
The course aims to expose each student to the situation where he/she works individually or on a team in a project in the field of electronics and communication engineering.

 

This course is about understanding challenges of intercultural communication, biases, listening within and across cultures, ethics of communication, developing intercultural competence etc. It also examines the causes and significance of intercultural differences in verbal and non-verbal communication.

PThe course will analyze how meaning is created through the manipulation of images and sound in visual media. It explores the role of codes, symbols, typography, text and color in the construction of meaning and in establishing the audience-auteur relationship. The course critically analyses the conventions of narrative structure, sound editing and cinematography in films besides briefly evaluating the impact of the visual media in global society.

Prerequisite:CIMC1206
This course provides a grounding in the fundamental theory and practice of visual communication. It attempts to develop the students’ practical skills and explore the technical knowledge required for the creation of imagery in a digital context. It provides a critique of contemporary visual culture, surveying the mechanisms by which meaning is constructed through these images. It also attempts to explore the theoretical approaches to image analysis and applies these approaches to the creation of visual messages.

This course explores the nature of both verbal and non-verbal communication skills in interpersonal and intrapersonal contexts; examines areas like time management skills, assertiveness, self-motivation and raising confidence. The course provides an insight into presentation, public speaking and writing skills with an aim to prepare graduates to face the world outside the campus.

UNCS2215 - Communication Skills
UNPR2217 - Preparing for work
UNWE2216 - Working Ethics
UNIS2206 - Islamic Studies
UNIS2206 - Omani Civilization
UNCT2210 - Critical Thinking
UNCL2211 - Chinese Language
UNFL2213 - French Language
UNGL2215 - German Language

This course discusses the historical development of theories of communication. It examines and analyses the social and cultural context for these theories. Critically and analytically assesses the continuing validity of these theories in contemporary society, especially in the era of social media communication.

The course explores various dimensions of ethics and morality, both in principles and practice which is fundamental to media as a conscience keeper in mirroring the society and its role in shaping the discourse on reality we live in. It provides understanding the extent and constraints of ethical framework shaped within the larger social political structures and its manifestation in media narratives reflecting contemporary society. It critically evaluates the role of the media while analytically assessing the link between individual morality and the rights and responsibilities of the media to work within ethical frameworks.

This course prepares the students with grounding overviews in areas of Popular Culture namely in Contemporary global media which has its role in the formation and distribution of western popular culture as the mainstream world culture. Defining popular culture as the process by which individual identities are positioned in relation to collective experience through the influence of the media content. This course explores the interchange between popular experience and media representations of identity, community and power.

Prerequisite:
CIMC1103
CIMC1205
This course will introduce students to the role of Photojournalism in the contemporary global media. Defining Photojournalism as the process by which Journalistic aptitudes are combined with the art of photography through the learning process of the basics of Photography and Photojournalism. The course aims to make the students learn Visual storytelling through a series of photographic images, which are thematically linked to provide a broader perspective. In addition, the course will explore the areas of Applied Visual Aesthetics, Visual readings and Applied Ethics in Photojournalism.

Prerequisite:CIMC2109
Video production is an entry-level course that will serve as an introduction to basic video/film/audio production. The goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two elements together to tell a story. This course provides a foundation in the theory and practice of Video Production. It attempts to develop the students’ practical skills and explore the technical knowledge required for telling a story using moving images and sound. Students will learn to handle, operate a video camera and shoot on location

 

Prerequisite: CIMC2212
This course introduces debates about the impact(s) of various topical issues in media communication. It fosters a critical understanding of the nature, foundation and importance of these debates. Critically and analytically assesses the claims of competing interest groups and stakeholders.

The course takes students through the variety of theories and methodologies for the study of social issues. Subsequently, it presents discourses on a wide range of sociological issues that include crime, poverty, race, migration, education, wellbeing, urban spaces and cities and changes in the environment. Exposure to these theories, methodologies and discourses are tailored to lead students to the realization that every society has its own structures, systems, strengths and weaknesses and that people’s behavior and their lives can be based upon the sociological conditions of their society.

This course gives an understanding about the practice of journalism particularly print media. It includes practical exercises in basic news-gathering and writing. It also demonstrates how to be a reflective practitioner, besides providing a background to the news industry. It helps students to demonstrate competence in a core set of journalistic crafts in reporting, research and storytelling that show versatility across media, and also to demonstrate clear understanding between the difference of journalistic work in print, tv, radio and web journalism.

Prerequisite: STATXXXX
In this course students will: learn to use a wide variety or qualitative and quantitative methods to collect and analyze data; be taught to think critically about information and become better information users; and develop research strategies. In this course, the students will be guided to choose topics that are relevant to their future.

This course provides a general introduction to the study of Creative industries as a global phenomenon, delivers specific knowledge about the broad policy and economic environment in which the creative industries operate, discusses the specific social, cultural, and technological issues facing the sector, gives students the opportunity to understand the language of creative industries and explores the development of this industry in terms of economic, cultural, and policy phenomenon.

Prerequisite:UNEN1203

Prerequisite: UNEN1203
Professional writing course prepares Media Management students to work as communication specialists in media, business, and industry as it offers writing practices on writing for digital media and writing briefing papers. In addition to enhancing students' professional writing skills for Business Communication such as writing Memo, Business Letters, Proposals, and Reports.

Prerequisite:CIMM3101
This course applies the theories of project management for managing media projects. Students develop an understating of requirements for initiating, resourcing, planning, managing and finalization in creative project management. It improves their analytical thinking in project planning and develops a critical path. Overall, the course enables students to create and maintain vision, direction and motivation, cope with inevitable setbacks and meet goals creatively and effectively within the context of creative projects and the creative industries.

This course explores theories of organizational structures and behavior as applied to business communication and examines the interaction of individuals and groups in organizations within the context of Media management.

This course provides a wide-ranging, accessible introduction to media economics and their application to abroad rang of media topics. It delivers not only a lucid overview of economic concepts, but shows how these continue to be relevant and useful for understanding how media works.

Students learn about theory related to digital business innovation and social media and how knowledge on these areas is applied in practice. Also, students understand and assess key digital technologies and when to apply them, and key conceptual frameworks related to digital business innovation and social media. Students through this course should learn to evaluate actual business situations through the lenses of theoretical frameworks to propose solutions and recommendations for businesses, using evidence-based approaches related to digital business innovation and social media.

This course attempts to analyze organizations as cultures and show the relationships between organizations and workplace identity. It evaluates the nature of organizing within the cultural milieu within Oman and internationally. It also examines how organizations shape individual and social identity. Specifically this course helps students: Analyses the nature of organizations and organizing; Evaluates internal issues particular to organizations within Oman; Analyses the way in which organizations adapt to and integrate change to survive in their dynamic environment and Finally, assess the role of organizations in shaping individual and social identity.

The course offered in the fourth year Public Relations applies various methods used by Corporate Organizations use of Social Media as a progressive platform to achieve a competitive success among their various publics. It constructs and fosters an analytical and strategical approach among students and gives them knowledge required to perform in the corporate world.

This course uses the dynamic nature of Human Resource management. It is designed specifically to engage students to analyze and comprehend the various management functions practiced in current situations globally.

Prerequisite:
CIMC3119
CIMC2212
This course is about applying Research topics of priority in the respective majors of Journalism, Public Relations, Advertising, Digital Media, and Media management. Identifying the research idea, finding the topic, Research problem and argument, Students start discussing their individual research topics, learn how to formulate research questions, do literature review and formulate the hypothesis.

 

This course analyses at an advanced level the role of the various stakeholders that comprise the field of cultural policy and addresses the broad range of the issues that creative organisations face when operating in the field of cultural policy and arts.

Prerequisite:
CIMM3203
CIMM3206
The course implores the practical aspects of all Media Management core subjects such as organizational behavior, managing creative industries and projects, media policy analysis, managing communication for organizational change, media planning, digital media management and managing social media. Student will develop portfolio value projects as applied to simulated and real-life problem-solving situations in creative industry.

Prerequisite: CIMM4112
Graduation Project II prepares students for executing a small-scale applied research project related to their respective professional study areas namely, Public Relations, Journalism, and Media Management. Students are required to produce a research-based graduation project report that (i) focuses on real life problems in their respective professional fields in Oman and (ii) are relevant for their professional development. The topic of the dissertation must be pertaining to Omani context. The length of the written dissertation is 6000-8000 words

Mass Communication Elective Courses (Arabic)
CIAR3110 - Writing for Newspapers-Pre-Requisite Course:CIMC1205
CIAR3111 -Journalistic Translation
CIAR4112 -Writing for Public Relations -Pre-Requisite Course:CIMC1204
CIAR4113 -Writing for Radio and Television-Pre-Requisite Course:CIMC1206
CIAR4114 -Contemporary Arab Media

 

Mass Communication Elective Courses (English)
CIMM3203 - Managing Creative Projects
CIPR3101 - Public Relations Communication-Pre-Requisite Course:CIMC1204
CIJR3101 - Print Journalism-Pre-Requisite Course:CIMC1205
CIDM4211 - Web Media Production-Pre-Requisite Course:CIMC2110
CIAD3204 - Design for Advertising I-Pre-Requisite Course:CIMC2110