CCI

Title of research project	Brief	Authors	Branch
Adopting User-Centered Design Method to Enhance Usability, Accessibility and User Experience of University Websites: The Case Study of UTAS Website	This research project aims to assess how the design and development of a user-centered website for a university can achieve usability, accessibility and user satisfaction. It also aims to investigate how the UCD approach can affect the university's reputation.	Dr Fatma Al Aamri, Dr Khamis Ambusaidi, Sara Al Salmi, Dr Rahma Al Rashdi	Nizwa
Digital Citizenship among Young Omani Students: Towards Developing a New Digital Citizenship Framework	This research study will bridge this gap by examining digital citizenship with young Omani students. It will consider the role of internet self-efficacy as well as parental involvement, education and socio-economic status to anticipate the level of digital citizenship	Dr. Arafat Al Jameel (PI), Dr. Sangeeta Tripathi (Co-PI)	Salalah
Self-orientalism among Omanis micro celebrities on Instagram “A study of observations of micro celebrities on short videos on Instagram”	This study explores the perceptions and representations of self-orientalism among Omani celebrities on Instagram. The subject has been selected because it is a crucial one that requires investigation, as Oman has not yet seen any prior research on it. It is also critical to have some understanding of Omani identity in its purest form.	Ms. Fatema AlBlushi, Jeanan Hamood Al Alawi, Juhaina Hashil Al Hinai , Juhaina Hashil Al Hinai and Shiekha Abdulaziz Al Mukhaini	Sur
Cultural Diversity in Tour Guiding: An Exploration of Communication and Practices in Oman’s Tourism Industry	The study examines cultural diversity dimensions and communicative strategies adapted by tour guides in Oman’s tourism industry, assessing intercultural awareness levels and challenges faced by guides during multicultural contexts. Using mixed methods, data was collected from tour guides and tourists. Results show that while guides are highly aware of cultural differences, the face challenges in overcoming cultural and communicative barriers, highlighting the need of targeted training. The findings significantly contribute to enhancing intercultural communication strategies in Oman’s tourism industry.	Dr. Abduraoof Ahmed Ismail, Dr. Sangeeta Tripathi, and Dr. Ahmed Al Mashaikhi.	Salalah
Opportunities and challenges towards achieving sustainability and economic renaissance of Oman Vision 2040—a study about ‘Origin Oman’ campaign	This study focuses on the knowledge and awareness among the population about the nationwide campaign process.	Dr. Samskrati Gulvady (PI), Dr. Jehad Mahmoud (Co-PI), Ms. Buthaina (Co-PI)	Salalah
AI-Powered Smart Cities in Oman Exploring how AI technologies can be integrated into urban planning and infrastructure development initiatives outlined in Oman Vision 2040 to create smart, sustainable cities with enhanced efficiency, safety, and quality of life for residents.”	The purpose of this research is to explore how integrating AI technologies into urban planning and infrastructure development initiatives outlined in Oman Vision 2040 could help create smart, sustainable cities that improve efficiency, safety, and the quality of life for citizens.	Ms. Fatema AlBlushi , Qabas Saud Al Farsi, Rayan Fahad Abdullah Al Jawi,Juhaina Hashil Al Hinai	Sur
Social Media Platforms and Their Impact on the Image of Educational Institutions in Oman and the Extent of Student Satisfaction	This research seeks to investigate students at Omani universities, with a case study on UTAS-Salalah, exposition to universities communication activities on social media and their image and reputation amongst them.	Dr. Islam Abdelkader Aboualhuda, Dr. Ahmed Mohamed Elbaz	Salalah

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