Title of research project Brief Authors Branch
Adopting User-Centered Design Method to Enhance Usability, Accessibility and User Experience of University Websites: The Case Study of UTAS Website This research project aims to assess how the design and development of a user-centered website for a university can achieve usability, accessibility and user satisfaction. It also aims to investigate how the UCD approach can affect the university's reputation. Dr Fatma Al Aamri, Dr Khamis Ambusaidi, Sara Al Salmi, Dr Rahma Al Rashdi Nizwa
Digital Citizenship among Young Omani Students: Towards Developing a New Digital Citizenship Framework This research study will bridge this gap by examining digital citizenship with young Omani students. It will consider the role of internet self-efficacy as well as parental involvement, education and socio-economic status to anticipate the level of digital citizenship Dr. Arafat Al Jameel (PI), Dr. Sangeeta Tripathi (Co-PI) Salalah
Self-orientalism among Omanis micro celebrities on Instagram “A study of observations of micro celebrities on short videos on Instagram” This study explores the perceptions and representations of self-orientalism among Omani celebrities on Instagram. The subject has been selected because it is a crucial one that requires investigation, as Oman has not yet seen any prior research on it. It is also critical to have some understanding of Omani identity in its purest form. Ms. Fatema AlBlushi, Jeanan Hamood Al Alawi, Juhaina Hashil Al Hinai , Juhaina Hashil Al Hinai and Shiekha Abdulaziz Al Mukhaini Sur
Cultural Diversity in Tour Guiding: An Exploration of Communication and Practices in Oman’s Tourism Industry The study examines cultural diversity dimensions and communicative strategies adapted by tour guides in Oman’s tourism industry, assessing intercultural awareness levels and challenges faced by guides during multicultural contexts. Using mixed methods, data was collected from tour guides and tourists. Results show that while guides are highly aware of cultural differences, the face challenges in overcoming cultural and communicative barriers, highlighting the need of targeted training. The findings significantly contribute to enhancing intercultural communication strategies in Oman’s tourism industry. Dr. Abduraoof Ahmed Ismail, Dr. Sangeeta Tripathi, and Dr. Ahmed Al Mashaikhi. Salalah
Opportunities and challenges towards achieving sustainability and economic renaissance of Oman Vision 2040—a study about ‘Origin Oman’ campaign This study focuses on the knowledge and awareness among the population about the nationwide campaign process. Dr. Samskrati Gulvady (PI), Dr. Jehad Mahmoud (Co-PI), Ms. Buthaina (Co-PI) Salalah
AI-Powered Smart Cities in Oman Exploring how AI technologies can be integrated into urban planning and infrastructure development initiatives outlined in Oman Vision 2040 to create smart, sustainable cities with enhanced efficiency, safety, and quality of life for residents.” The purpose of this research is to explore how integrating AI technologies into urban planning and infrastructure development initiatives outlined in Oman Vision 2040 could help create smart, sustainable cities that improve efficiency, safety, and the quality of life for citizens. Ms. Fatema AlBlushi , Qabas Saud Al Farsi, Rayan Fahad Abdullah Al Jawi,Juhaina Hashil Al Hinai Sur
Social Media Platforms and Their Impact on the Image of Educational Institutions in Oman and the Extent of Student Satisfaction This research seeks to investigate students at Omani universities, with a case study on UTAS-Salalah, exposition to universities communication activities on social media and their image and reputation amongst them. Dr. Islam Abdelkader Aboualhuda, Dr. Ahmed Mohamed Elbaz Salalah

 

 

 

 

 

 

 

 

 

Chair of Strategic Technology Studies

The Deputy Vice Chancellor for Academic Affairs is responsible for contributing to the preparation of the University's academic plans and ensuring their implementation once approved by the relevant authorities. He oversees the development and execution of academic programs, the application of quality assurance standards, and supervises his affiliated divisions, monitoring progress in the deanships and academic programs across branches and colleges. Additionally, he ensures the enforcement of academic rules and regulations, reviews them, and proposes improvements in coordination with the Vice Chancellor's assistants and deans. He fosters cooperation with various higher education institutions and professional societies both locally and internationally, forms committees related to academic affairs, prepares annual reports detailing achievements according to operational and executive plans, and undertakes any other duties assigned by the Vice Chancellor within his competencies.

The Deputy Vice Chancellor for Academic Affairs carries out his responsibilities through the Coordination and Follow-up Section, which prepares an annual working plan, monitors its implementation, and submits achievement reports. This section organizes topics and reports for the Deputy Vice Chancellor, implements his directives, schedules meetings and communications, receives visitors and their queries, and refers requests to the appropriate divisions. It maintains transactions, notes, and letters according to applicable procedures, handles printing and photocopying tasks, supervises incoming and outgoing mail, applies modern management methods in coordination and follow-up, proposes and implements professional development programs for its employees, and performs any other duties within its competencies.