Business Studies Department - Unlocking Customer Insights: an Introduction to Sentiment Analysis With Orange

The CEBA Muscat branch organized a workshop on “Unlocking customer Insights: An Introduction to Sentiment Analysis with Orange”. This workshop was presented by Dr Azza Al Busaidi, Senior Lecturer, CEBA Muscat and Dr S. Porkodi, Senior Lecturer, CEBA Muscat. The main theme of this workshop is to gather knowledge in sentiment analysis using Orange. The Venue, Date and Time of the workshop is on the 1st of November 2023 from 11 AM to 2 PM in Creative Hall.

Dr Azza started the session with a brief overview of sentiment analysis and its important in understanding customer feedback and market trends. She emphasized the selection of orange software for sentiment analysis due to its user-friendly interface and versatile capabilities. She also insisted on the importance of using sentiment analysis, significance to marketers, the digital tools that can be used and to make a customer analysis for actionable insights.

In line with the above presentation Dr. S. Porkodi conducted an engaging and informative workshop on sentiment analysis using Orange Software. The workshop aimed to provide participants with hands-on experience in collecting digital marketing review comments, preprocessing the data, and performing sentiment analysis with the aid of Orange. The session also emphasized how to effectively interpret the data through visualizations.

Key Highlights:

Data Preprocessing: The session covered essential techniques for preprocessing data using Orange.

Sentiment Analysis: Participants learned how to conduct sentiment analysis using Orange Software, including the creation of sentiment analysis graphs and visual representations.

Data Interpretation: Dr. Porkodi guided the participants on how to interpret sentiment analysis results effectively, enabling them to derive meaningful insights from the data.

The workshop concluded with a positive outlook on leveraging orange software for sentiment analysis. Questions were raised by the participants and the doubts are clarified. To conclude, Dr Azza and Dr Porkodi presented the session in an effective way, this will help the participants in developing their skills in analyzing and interpreting the digital marketing reviews.

The workshop proved highly beneficial to all 18 participants, comprising both students and staff members.