UTAS – Ibra Faculty Present Research at International Conference on Creative Industries and Sustainable Innovation

Business

UTAS – Ibra Faculty Present Research at International Conference on Creative Industries and Sustainable Innovation

The staff members of University of Technology and Applied Sciences (UTAS) – Ibra Dr. Preeti Bhaskar from the College of Economics and Business Administration and Mr. Mujeebudheen Khan from the College of Engineering and Technology presented their research at the First International Conference on Creative Industries and Sustainable Innovation, held on 16–17 November 2025 and organized by UTAS-Nizwa at the Oman Across Ages Museum, Oman.

Their presentation, titled “Metaverse Adoption in Higher Education: Unlocking Creativity, Innovation, and Sustainable Learning,” explored the transformative potential of immersive technologies in higher education. The session highlighted strategies to enhance creativity, drive innovation, and promote sustainable learning practices through the integration of metaverse platforms in academic settings.

This recognition underscores UTAS – Ibra’s commitment to advancing cutting-edge research and fostering innovative educational practices. The conference provided an excellent platform for knowledge exchange with scholars, industry experts, and practitioners in the fields of creative industries and sustainable innovation.