Students Orientation Program Report

Department of Economics and Business Administration

Department of Economics and Business Administration

Academic Year 2025 – 2026, Fall 2025

Date: 17^th November, 2025 Venue: BS102

Students Orientation Program Report

Department of Economics & Business Administration

University of Technology and Applied Sciences – Ibra

Date of Program: 17 November 2025

Location: BS 102

Participant number: 41

Prepared by: Dr Shakeb Akhtar

1. Introduction

The Department of Economics and Business Administration conducted the Student Specialization Orientation Program on 17 November 2025 with the objective of guiding Diploma-I students in making informed decisions regarding their academic specializations. The session aimed to provide clarity on the nature of each specialization, career prospects, skill requirements, and future pathways. Resource persons from three key specialization areas Human Resource Management (HRM), Marketing, and Accounting & Finance conducted dedicated orientation sessions.

2. Program Objectives

The primary objectives of the orientation program were:

• To explain the scope and importance of each specialization.
• To help students understand the courses, skills, and learning outcomes associated with HRM, Marketing, and Accounting & Finance.
• To introduce students to career opportunities and industry pathways.
• To support students in selecting the appropriate specialization based on their interests, academic strengths, and future career goals.
• To guide students in submitting their specialization preference through the official online form by 25 November 2025.

3. Session Highlights by Specialization

Human Resource Management (HRM): Presented by: Dr. Reshma D’Sa

Dr. Reshma introduced students to the world of HRM under the theme “Empowering People, Building Organizations, Driving Success” The session covered:

• Core HRM functions such as Recruitment & Selection, Training & Development, Performance Management, Employee Relations, HR Analytics.
• Importance of HRM in shaping organizational culture and enabling strategic growth.
• Emerging HR trends, including AI in HR, digital tools, HR analytics, remote work management, and sustainability practices.
• Essential HR skills – communication, emotional intelligence, analytical ability, problem-solving, and technology proficiency.
• Learning experiences in the specialization: HR simulations, case studies, industry guest lectures, internships, and research opportunities.
• Specialization allocation guidelines, including eligibility criteria, submission of top three preferences by 25.11.2025, seat limits, and departmental decision protocols.

The session encouraged students to be proactive, participate in discussions, and apply HR concepts to real-life situations.

Marketing: Presented by: Mr. Abdullah

Mr. Abdullah’s session focused on introducing marketing as a dynamic and versatile field with career relevance across all industries. Key points included:

• Definition and scope of Marketing, emphasizing its role in influencing target audiences and creating value.
• Skills required for marketing professionals such as creativity, analytical ability, communication skills, IT proficiency, teamwork, and negotiation abilities.
• Benefits of pursuing Marketing, including diverse career opportunities, industry relevance, research and analytics roles, and strong communication development.
• Career options, such as Brand Manager, Product Manager, Digital Marketer, Social Media Manager, Marketing Copywriter, and more.
• Industry pathways showcasing the widespread demand for marketing competencies in corporate and government sectors.
• The session motivated students toward exploring their creativity, understanding consumer behaviour, and embracing digital marketing trends.

Accounting & Finance: Presented by: Dr. Shakeb Akhtar

Dr. Shakeb introduced the specialization under the theme “Welcome to the world of Accounting and Finance, the art of using the language to plan for future growth.” Key highlights included:

• Importance and scope of Accounting & Finance in business decision-making, budgeting, auditing, and financial planning.
• Career opportunities, such as Accounts Assistant, Bookkeeper, Accountant, Auditor, Financial Analyst, Tax Officer, ERP System Accountant, and Finance Executive.
• Employment sectors, including Government, Semi-Government, Public Sector Enterprises, Banks, Insurance, Big 4 Auditing Firms, Retail, Logistics, Education, and Engineering sectors.
• International pathways, with opportunities enhanced through certifications like ACCA, CMA, CPA, and CIA.
• Self-assessment questions to guide students in determining if Accounting is the right specialization based on their math skills, analytical thinking, academic performance, and interest in numbers.

The session emphasized the structured and rewarding nature of careers in accounting, available both locally and internationally.

4. Student Participation

Students actively engaged in the sessions, asking questions related to career prospects, academic workload, industry expectations, and required skills. The orientation helped students gain clarity on specialization requirements and future opportunities.

5. Specialization Selection Process

Students were reminded to:

• Submit their top three specialization preferences via the official online form:

https://ict-limesurvey01.ict.edu.om/limesurvey2526/index.php/848949?lang=en

• Ensure submission on or before 25 November 2025.
• Carefully evaluate their strengths and interests before making a choice.
• Understand that specialization allocation depends on GPA, eligibility, seat availability, and preferences.

6. Conclusion

The Student Specialization Orientation Program was successfully conducted and achieved its objective of providing students with clear insights into HRM, Marketing, and Accounting & Finance. The department appreciates the efforts of the faculty presenters, Dr. Reshma (HRM), Mr. Abdullah (Marketing), and Dr. Shakeb (Accounting & Finance) for delivering engaging and informative sessions. The department looks forward to guiding students further in their academic journey as they select their specialization areas.