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15th National Business Meet at Middle East College Showcases Oman's Visionary Youth

Department of Business Studies

15th National Business Meet at Middle East College Showcases Oman's Visionary Youth

The 15th National Business Meet, held on April 28, 2025 and hosted by Middle East College, Muscat, brought together brilliant young minds under the theme “Visionary Youth: Catalyst for Transformational Change and Innovation.” This whole-day event highlighted the critical role of youth in shaping the future of business through creativity, leadership, and innovation.

The event, which was graced by Chief Guest Engineer Muatasim Al Kindi, Chief Executive Officer of STI Engineering, provided students from over ten Higher Education Institutions (HEIs) in Oman with an exciting opportunity to demonstrate their strategic thinking and commercial acumen.

This year’s competition featured five high-impact events:

  • Logistics Simulation
  • HR Visionary Talk
  • Visionary Venture
  • Financial Prowess Playoff
  • Brand Builders Challenge


Each event was designed to simulate real-world business scenarios and promote innovative problem-solving, decision-making, and teamwork among participants.

UTAS- Ibra, CEBA made a notable mark in the competition, placing 2nd position in the Brand Builders Challenge and 3rd position in the Financial Prowess Playoff.

In the Brand Builders Challenge, the winning team members were:

  • Basma Humaid Nasser Al-Khayari – Diploma Student
  • Maram Khalfan Al-Amrani – Diploma Student

For the Financial Prowess Playoff, the team comprised:

  • Hafsa Rashid Said Al Falahi – Bachelor Student
  • Tasnim Mohammed Ahmed Al Barwani – Bachelor Student
  • Hibat Alrahman Yahya Mohammed Salim Al Yahmadi – Bachelor Student

These achievements reflect the students’ creativity, strategic thinking, and sound financial insight.

Participation in national-level competitions such as the National Business Meet not only fosters a spirit of healthy competition among students but also equips them with the essential skills to thrive in dynamic business environments. Events like this bridge the gap between academic learning and practical application, empowering students to become future-ready leaders. It was an intellectually-stimulating and a socially-enriching activity.

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