Marketing Sales and Retails

This course is a pre-requisite for graduation project A. The course is taught in the first semester of advanced diploma level. It provides students with a clear understanding of the process of social science research. Students gain hands on experience in: identifying research gaps and problems; analyzing literature review critically and formulating research aim and objectives. The course explains the process of designing a thorough research methodology by teaching students: how to create a data collection instrument/method; which research type and design to adopt, what type of sampling technique to be used to identify the targeted research respondents/participants and how to analyze data by using both quantitative and qualitative techniques. The course also aims to familiarize students with the significance of research ethics and integrity. Moreover, it provides students with an understanding of how to link their research findings with the arguments from relevant empirical research studies; and how to show the contribution of their research study to the existing knowledge.

In this course, students will enhance their understanding of how and why people consider, choose, use, and evaluate goods and services. Further This course will introduce students to various marketing research techniques to collect, analyze and act upon customer information, especially in the Internet and digital environment.

This module gives students the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Students will learn the campaign planning process including how to analyse an organization’s current position. Students will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

This module gives students the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Students will learn the campaign planning process including how to analyse an organization’s current position. Students will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

This course provides students with the opportunity to create and present a sales presentation for the business-to-business market. The course encourages the understanding of the principles of long-term customer relationships and partnership building and its relation to increased profits.

The course will engage students in the (marketing) research process which involves the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services. Students will be provided with an appreciation of the information requirements in various marketing situations, the research process.

Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. Identify consumer segments, environmental trends, and traditional and nontraditional retailing markets; explain the functions of retailing; and describe effective retailing techniques.

Students acquire the knowledge and basic skills to effectively design a supply chain for an organization. Topics include an introduction to supply chain, the importance of information technology, supply chain slacks, demand management, supply management, inventory management, production management, transportation management, location analysis, sourcing decisions, supply chain strategy, and an overview of special types of supply chains such as green and humanitarian aid supply chains

Pricing is one of the most important decisions that businesses make in their efforts for profit maximization. The course is a foundation for effective pricing decisions by teaching key economic, analytical, and behavioral concepts associated with costs, customer behavior and competition. In addition, advanced pricing techniques that aim to create additional value are introduced to the students.