Environmental Sciences

This course is designed to provide background in the fundamentals of nomenclature, bonding, structures, reaction mechanisms, stereochemistry and synthesis of simple organic compounds. Practical work forms an integral part of this course.

The course introduces students to the principles and concepts of soil sciences. Students will focus on soil formation process, soil physics, soil chemistry, soil uses and pollution

This course intends to equip students with the necessary knowledge and skills in health, safety and environment (HSE). It delivers different approaches in understanding and managing health and safety in the workplace. It also provides students with opportunities to carry out individually or as a team in developing and analyzing safe systems of work, and emergency planning for workplace environments. Students will be taught on a wide range of topics in health, safety and environment which can be used to pursue certifications in health and safety, or a career in occupational health and safety.

This course is designed to serve as a solid foundation for the students to understand Earth’s building materials and geological processes associated with them.

This course is introducing the student to basic terms and principles in Ecology. The course is designed to highlight the role of ecosystem in human wellbeing and the ecological role and interactions of species within populations, communities, ecosystems and biomes and the effect of ecological disturbances on this role. Different sampling techniques are designed for the course to apply the ecological knowledge acquired by the students throughout the course.

The course deals with the introduction to entrepreneurship; business knowledge; accounting and finance; management and marketing; operation management; understanding the ecosystem; some applications and project presentations.

This course provides the scientific principles, concepts and skills to understand and perform some of the processes involved in Analytical Chemistry. The principles governing standard analytical techniques like chromatography, polarimetry, atomic (Flame photometry & AAS) and molecular spectroscopy (UV-Vis, IR) are discussed. The opportunity to obtain hands-on experience with some of these techniques is also provided with selected experiments. A statistical approach to quantitative analytical techniques regarding aspects like accuracy and reliability of results forms an important aspect of this course.

The course deals with conceptual research approaches and skills required for a successful conduction of the research through critical exploration of research tools and information sourcing, data and its analysis, technical-scientific writing and presentation skills, ethical principles and challenges. The course introduces the language of research by applying research methodology in projects/researches inconsonance with information sourcing, data and its analysis, technical-scientific writing, presentation skill, research ethics and trends. It includes discussions on the elements of the research process within quantitative, qualitative, and mixed methods approaches, sampling techniques, research designs and techniques of analysis. Moreover, this course will require the students to prepare a small research proposal which contains an introduction, a review of related literatures existing in the library and on the websites, a study framework, one or more methodologies appropriate for the study; and a plan of action outlining how the investigation will take place.

This course introduces the students to the study of microorganisms and offers basic laboratory skills required to perform microbiological investigations. Basic staining techniques in microbiology as well as basic techniques of Food, Industrial, Medical and Pharmaceutical, Environmental, Soil and Agricultural, Water and Wastewater Microbiology are also covered.

This course is designed to provide the students with hands-on skills in a wide range of field and laboratory techniques in the environmental sciences. These include biological, chemical and physical parameters and the study of waters, soils, air, the biota, etc. The graphical presentation, analysis and interpretation of the primary and secondary data using the most appropriate software are also discussed. In addition, the students will be able to construct and apply detailed environmental projects and interpret the acquired knowledge in the higher-level courses.

This course is a pre-requisite for graduation project A. The course is taught in the first semester of advanced diploma level. It provides students with a clear understanding of the process of social science research. Students gain hands on experience in: identifying research gaps and problems; analyzing literature review critically and formulating research aim and objectives. The course explains the process of designing a thorough research methodology by teaching students: how to create a data collection instrument/method; which research type and design to adopt, what type of sampling technique to be used to identify the targeted research respondents/participants and how to analyze data by using both quantitative and qualitative techniques. The course also aims to familiarize students with the significance of research ethics and integrity. Moreover, it provides students with an understanding of how to link their research findings with the arguments from relevant empirical research studies; and how to show the contribution of their research study to the existing knowledge.

In this course, students will enhance their understanding of how and why people consider, choose, use, and evaluate goods and services. Further This course will introduce students to various marketing research techniques to collect, analyze and act upon customer information, especially in the Internet and digital environment.

This module gives students the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Students will learn the campaign planning process including how to analyse an organization’s current position. Students will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

This module gives students the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Students will learn the campaign planning process including how to analyse an organization’s current position. Students will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

This module enables the students to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. The Students will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. They will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.

The course will engage students in the (marketing) research process which involves the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services. Students will be provided with an appreciation of the information requirements in various marketing situations, the research process.

This module focuses on the importance of the ever-evolving, dynamic digital landscape. Students will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. Students will also use a range of tools to plan how to enhance an organization's effectiveness in the digital era.

This course builds on knowledge of basic marketing concepts and complements this knowledge by developing a deeper understanding of strategic managerial and marketing aspects of product/service innovation. It involves not only an application and extension of basic marketing concepts within the context of strategic product/service innovation management, but also the further development of consumer market analysis skills in technical areas of product/service innovation research.

To improve students understanding of advertising as a component of marketing communications, how the advertising planning process is managed, and the numerous elements that influence advertising decision-making.